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Paul Cook2025-02-12 14:30:082025-07-18 07:57:13Engaging Donors Through Impact: Strategies for Using Data to Build Stronger Relationships
“Automation isn’t about removing the human touch—it’s about protecting it.”
— David Watters, Simple & Engaging
Does your nonprofit rely on a patchwork of systems—Google Sheets, Eventbrite, Mailchimp, Canva, Salesforce, and five others—to keep things running?
Are your staff constantly switching tabs, re-entering the same data in multiple places, and wondering why nothing ever really syncs?
You’re not alone. And there’s a better way.
How to Stop Drowning in Disconnected Tech
In this episode of A Modern Nonprofit Podcast, Tosha digs into this all-too-common pain point with David Watters, CEO of Simple & Engaging.
Together, they tackle the tech overwhelm head-on—offering practical, down-to-earth advice on how modern nonprofits can streamline their operations without breaking the bank or losing their sanity.
Spoiler: You don’t need a fancy enterprise system. You just need smart integration, simple automation, and a little bit of strategy.
Here’s What You’ll Learn in This Episode:
1. Why You Don’t Need 10 Platforms to Do One Job
Nonprofits often use 10 different systems because no one has taken the time to connect them. David explains how you can use free or low-cost automation tools to integrate platforms you’re already using—without hiring a full-time developer.
“Start small, show results, build trust. Then scale.”
2. How to Get Buy-In from a Change-Resistant Team
Tech burnout is real. Many teams are so used to clunky processes that they’ve lost hope for a better way. David shares how to win over your team by identifying one painful process and improving it—so your internal champions can build momentum from there.
3. The Secret Cost of Manual Data Entry
When your fundraising staff are spending 80% of their time entering data instead of building relationships, your mission suffers. Automation isn’t about cutting jobs—it’s about making the right people do the right work.
4. Why Data Integrity Is a Non-Negotiable
David breaks down how poor data habits create a cycle of turnover and ineffective fundraising. His advice? Standardize inputs, automate cleanup, and only track what actually matters. You’ll finally have the insights to make smarter decisions and scale your impact.
5. One Inspiring Example of Scaling Without Staffing Up
One DEI-focused nonprofit in Australia used automation to create 64-page reports—without hiring more people. It’s a powerful reminder that good tech isn’t about flashy dashboards. It’s about removing friction so you can focus on what really matters.
Where to Start (Hint: It’s Easier Than You Think)
Still running on Excel? That’s okay. David recommends starting with simple prompts in ChatGPT or checking out his free list of 200+ tech tools that nonprofits are using right now to work smarter.
👇 Download it here:
200+ Tech Tools for Nonprofits
Get in Touch with David
💼 Connect on LinkedIn: David Watters
📩 Email: [email protected]
He’s not selling you software—he’s offering a better way to do the work you already care about.
What to Watch Next
🎧 How Nonprofits Can Start Investing in Technology – Another insightful episode packed with strategies to future-proof your nonprofit.
What’s New at The Charity CFO?
The Charity CFO Financial Blueprint
✔ What the best-run nonprofits do differently
✔ Download your FREE copy here:
Get the Blueprint
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Want to Work Smarter, Not Harder?
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Paul Cook2025-02-12 14:30:082025-07-18 07:57:13Engaging Donors Through Impact: Strategies for Using Data to Build Stronger Relationships
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Paul Cook2024-12-04 14:24:312025-07-18 07:57:13Decision-Making in Nonprofits: Insights from a Data Expert
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Paul Cook2024-04-02 08:00:302025-07-18 07:57:18What to Look for in a Nonprofit Accounting Partner
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Paul Cook2023-11-30 22:14:232025-07-18 07:57:21Top 5 Mistakes Caught in a Nonprofit Audit
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Paul Cook2023-09-20 16:52:332025-07-18 07:57:23Nonprofit Operating Reserves: How Much Do You Need? 
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Paul Cook2022-12-22 18:42:162025-07-18 07:57:291099 Best Practices for Your Nonprofit
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Paul Cook2022-11-23 15:26:222025-07-18 07:57:30Job Description For Nonprofit Finance Director
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Paul Cook2022-11-03 11:27:352025-07-18 07:57:31How to Fill Out Form W-9 for a Nonprofit
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Paul Cook2022-09-22 07:48:152025-07-18 07:57:31How Do Nonprofits Make Money?
