How to Create and Leverage a Brand for Your Nonprofit with Bill Cummings

by | May 25, 2021


On this week’s episode of A Modern Nonprofit Podcast, CEO Tosha Anderson of The Charity CFO invites Bill Cummings, the CEO . Bill Cummings is the Founder and Consultant of Groundswell. Groundswell serves impact-focused organizations with supportive coaching, clear messaging, and compelling design that moves people to action. They work in collaboration with an incredible group of freelance designers, developers, and writers to make life better for you, your organization, and the communities you serve.

Bill speaks will Tosha today about his experience in both the for-profit and nonprofit sectors, and what he thinks is similar and what is unique to the world of nonprofits. Bill has led and supported nonprofit organizations, he explains two things that consistently stand out as opportunities for improvement/growth in the nonprofit industry. Nonprofit leaders are very busy, often overwhelmed, running organizations with limited budgets/staffing. Tosha and Bill share ways that leaders can rise above to be more effective and impactful. Bill touches on the balance of leadership, messaging, and design and why these things central to his work. While wrapping up the episode Bill gives the listeners three things that nonprofit leaders could implement in the next few weeks that would immediately add value to their work.

Please listen and learn from these two influential leaders in the nonprofit world.

Find Bill Cummings @

or on LinkedIn- Bill Cummings


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