Advocacy in the nonprofit world often gets narrowed down to policy, awareness campaigns, or boardroom pitches. But as Courtney Johnson of Culinary Care reminds us, the most powerful kind of advocacy happens one relationship at a time—starting with yourself.
On this episode of A Modern Nonprofit Podcast, host Tosha Anderson sits down with Courtney Johnson, who founded Culinary Care at just 23 years old after losing her father to cancer. What began as a simple act of service—delivering a hot, restaurant-prepared meal to one patient—has grown into a mission-driven nonprofit serving cancer patients across regions.
This isn’t a story about scaling overnight. It’s a story about finding your people, listening to your community, and building a nonprofit that meets a need no one else was addressing.
Advocacy Starts With Listening
Courtney didn’t launch Culinary Care with a perfectly polished plan. She started with a single goal: to give comfort and nourishment to cancer patients in outpatient care—people who often spend hours at treatment centers with no access to meals.
The turning point? A handwritten four-page letter from the first patient she served. That one story opened Courtney’s eyes to the emotional, physical, and financial weight patients carry—and helped her realize she wasn’t just delivering meals. She was delivering connection, dignity, and care.
That’s where advocacy truly began—not with a pitch deck, but with presence.
Ignore the Naysayers. Find Your People.
As a young founder, Courtney faced skepticism at nearly every turn. Lawyers, donors, and even friends questioned her decision to start a nonprofit with no culinary background, no logistics team, and no fundraising experience.
But instead of internalizing the doubt, she used it as fuel. “Every donation is like a vote,” she says. “It’s someone saying, ‘I believe in this mission—and in you.’”
Rather than trying to win everyone over, Courtney focused on finding the people who already believed in what she was building. From patients to donors to hospital staff, she built a community rooted in trust, transparency, and shared values.
This is where most nonprofit founders get stuck. They pour energy into convincing the wrong audience instead of connecting with the right one. As Courtney puts it: “You’re not here to change someone’s mind who doesn’t believe in your mission. You’re here to find the people who already do—and might not know you exist yet.”
Start Small. Stay Aligned.
Courtney didn’t start with a massive donor list or a staff of 10. She worked full-time, delivered meals on her lunch break, and relied on family and friends to help grow the mission—one meal at a time.
Eventually, she expanded that model through intentional, mission-aligned fundraising. Instead of a traditional gala, she launched a Corporate Cook-Off—a unique, branded experience that aligned with her audience and her mission. Ten years later, it’s still their most successful annual event.
Her advice to founders? Start with your strengths. Don’t mimic what other nonprofits are doing if it doesn’t make sense for your mission. Get creative, stay authentic, and build with sustainability in mind.
Real Advocacy = Real Alignment
One of the most compelling parts of Courtney’s journey is how Culinary Care stayed operational during the COVID-19 shutdown. When hospitals locked down and restaurants closed, she turned to her community, raised emergency funds, and delivered meals through creative new systems—with nurses stepping in to help.
That’s what advocacy looks like at its best: mutual mission alignment. When you partner with people who care about the same outcomes, advocacy isn’t a hard sell—it’s a shared effort.
Advocacy Is a Relationship
This episode isn’t just for nonprofit founders—it’s for anyone trying to lead with purpose and grow something meaningful. Courtney’s story reminds us that advocacy is less about shouting louder and more about showing up, listening, and building from trust.
If you’re a nonprofit leader looking for direction, motivation, or just a reminder that you’re not alone in this work—this one’s for you.
The Charity CFO is an accounting partner that truly understands nonprofits. Our team knows the missions that drive you, the obstacles that challenge you, and the dedication your job demands. We “get” nonprofits, because nonprofits are all that we do. If you need help with your accounting and bookkeeping, let’s talk.
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Most nonprofits don’t have a branding problem—they have a clarity problem.
In our latest episode of A Modern Nonprofit Podcast, Steven Picanza of ANEWbrand joins Tosha Anderson to talk all things branding, verbal identity, and the art of not overloading your homepage.
Your Website Is Trying to Talk to Everyone
Too many nonprofits try to speak to all their audiences at once:
Donors
Program participants
Board members
Staff
Volunteers
The result? Websites that feel more like mazes than invitations.
When your homepage tries to do everything, it often does nothing well. People don’t know where to click, what matters most, or how to take action. And when there’s confusion, visitors disengage.
Function Over Flash
Branding doesn’t have to be flashy. In fact, the most effective nonprofit brands are grounded in function—not flair.
Think of your brand like a kitchen. If it’s cluttered, outdated, and confusing, no one wants to spend time there. The same goes for your website, social media, or marketing materials. They should feel welcoming, efficient, and easy to navigate.
Start with Verbal Identity
So how do you fix a cluttered brand? It starts with verbal identity—your voice, tone, and the words you use to communicate your mission.
Getting clear on how you sound helps you stay consistent across every touchpoint—from your homepage to your donation forms to your elevator pitch. When your language is clear, your message becomes memorable.
Your Brand Should Work Internally, Too
Verbal identity isn’t just for donors—it’s for your team.
Every staff member, board member, and volunteer should be able to recite your mission on command. If they can’t, your brand isn’t working internally. And if it’s not working internally, it won’t hold up externally either.
A strong brand creates alignment. It brings everyone on the same page with your purpose, values, and next steps.
Your Brand Attracts More Than Donors
Branding isn’t just about fundraising. It also impacts your ability to attract:
Mission-aligned staff
Skilled volunteers
Community partners
In today’s nonprofit landscape, where funding is shifting from government to private sources, your brand needs to do more than inspire—it needs to convert.
Don’t Wait Until It’s Broken
You don’t have to wait for your brand to be broken—or outdated—to take action.
Learn about simple tools you can use like:
Stakeholder surveys
External brand consultants
These can help you gather honest feedback and make strategic improvements.
Branding doesn’t have to mean starting over. Most of the time, it’s an evolution—not a revolution.
Clarity Is the New Competitive Edge
In a crowded digital world, clarity is what cuts through.
Get clear on who you are. Get clear on who you’re talking to. And most importantly—get clear on what you want them to do next.
The Charity CFO is an accounting partner that truly understands nonprofits. Our team knows the missions that drive you, the obstacles that challenge you, and the dedication your job demands. We “get” nonprofits, because nonprofits are all that we do. If you need help with your accounting and bookkeeping, let’s talk.
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Nonprofits are facing increasing pressure to modernize their operations to stay effective and efficient.
They are quickly learning that outdated processes hinder an organization’s ability to reach its goals, connect with the community, and engage with donors.
If this feels relatable, this article will walk you through the steps you need to modernize your nonprofit operations–from adopting technology solutions to improving data security.
Assess Current Operations
You can’t know what your organization needs to modernize unless you know where you’re currently at. The first thing you need to do to modernize your operations is assess your current processes and policies with an operations audit.
During your audit, take a look at your current systems, workflows, and procedures to identify areas that are working well–and those that need improvement. An effective audit will examine every part of your operation from administrative processes to program delivery methods. Your audit will help you pinpoint inefficiencies, redundancies, and bottlenecks that hinder performance.
Once you have a clear picture of your current operations, you can start prioritizing pain points. Some common nonprofit operations issues include:
Outdated donation or fundraising technology
Unorganized donor and beneficiary data
Inefficient communication channels
Cumbersome manual processes
Duplication of effort and entry into multiple systems
All of these problems can slow down your operations, leading to wasted time, increased costs, and decreased productivity.
Adopt Technology Solutions
One of the first places to look when modernizing operations is your current technology. Many nonprofits rely on outdated technology, such as paper files or clunky software. Adopting modern software and technology solutions is the fastest way to improve your operational efficiency.
There are three areas of technology where the majority of nonprofits will benefit most:
Using cloud-based software: Cloud-based solutions ensure everyone on the team has access to the information they need, whether they’re in the office or at a program event.
Implementing financial management software: Accounting and financial software tools, like QuickBooks, streamline accounting, bookkeeping, and financial reporting.
Introduce a CRM: CRM (customer relationship management) systems let you easily manage donor and beneficiary relationships from your computer, rather than overstuffed filing cabinets.
Replace manual processes with apps: Consider using other third-party apps that integrate with your existing tech stack. Prioritize those processes that are time-consuming, paper-driven, and manual, such as expense reimbursement, time tracking, or bill payments.
Improve Data Management and Security
Good data management and security practices help you protect sensitive information about your donors, beneficiaries, and employees. A data breach can lead to severe consequences, such as:
Financial losses
Damage to your organization’s reputation
Distrust from donors
Legal repercussions
Implementing secure data handling practices modernizes your operations while also reducing the risk of a data breach. Some things you can do to improve data handling include:
Employee and volunteer training on data security
Require strong passwords and two-factor authentication
Utilize encryption for sensitive data
Keep software and technology up to date
While the most important benefit of good data security is keeping sensitive information safe, that’s not the only reason you should take it seriously. Data security may also be an important part of staying compliant with federal, state, and local regulations. States like Oregon, Delaware, and Colorado, for example, have introduced data privacy laws that require businesses–including nonprofits–to follow certain protocols regarding personal data.
Modernize Fundraising Strategies
Gone are the days when nonprofits had to rely on physical donations like spare change, cash, or paper checks from donors. With modern technology, nonprofits can easily plan, market, promote, and collect fundraising efforts digitally.
Successful digital fundraising campaigns often combine creativity with strategic planning. For example, Giving Tuesday has become a global movement, with nonprofits using it to launch compelling online campaigns using social media and email marketing. Additionally, crowdfunding platforms like GoFundMe and Kickstarter enable organizations to fund specific projects using powerful storytelling to engage supporters.
Introducing AI tools into your marketing and fundraising efforts is another way to help improve the efficiency of planning and producing a campaign. When used correctly, AI tools help streamline the process by reducing manual tasks that can hinder efficiency.
Partner with Trusted Experts
It can be tempting to try to manage every aspect of your organization internally. But sometimes, the best way to modernize your nonprofit and improve operations is to outsource to trusted experts. This might include working with a technology consultant to help you create and implement digital solutions or hiring a nonprofit accounting firm to act as your nonprofit CFO.
Partnering with experts helps you get your digital transformation right with less trial and error. Additionally, working with experts helps reduce the stress of modernizing your operations, which could lead to employee burnout.
Modernizing Your Nonprofit Operations
Modernizing nonprofit operations can help your nonprofit improve efficiency, engagement, and impact. By conducting a thorough operations audit, identifying pain points, and leveraging technology solutions, your organization can:
Streamline processes
Improve data management and security
Optimize fundraising strategies
Increase community engagement
Partnering with trusted experts can also help streamline your operations. At the Charity CFO, for example, we help nonprofits improve efficiencies through expert accounting and financial advice.
Our full range of nonprofit accounting services focuses on using technology to modernize and simplify nonprofit accounting. And since we only work with nonprofits, you can be sure our team has the knowledge and experience to navigate the complicated nonprofit financial landscape.
Contact us today to learn how we can help you modernize your accounting operations.
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Starting this year, most nonprofits must comply with ASC 842 which detailes new accounting standards for reporting leases. Here’s what you need to know.
Nonprofit board development is critical to healthy long-term functioning of your organization. Learn 3 key strategies to build a better board that helps you execute your vision.
Starting a nonprofit organization can be confusing and tricky, especially if it’s your first time and you don’t have any experience filling out a 501c(3) application. However, filling out the application is an essential step in setting up a nonprofit charity with the full benefits of tax-exempt status.
Follow along below as we discuss tips on how to fill out your 501c(3) application correctly so that your request is approved and your organization can get off to a great start.
What is a 501c(3) application?
A 501c(3) application is a document nonprofit organizations file with the Internal Revenue Service (IRS) to request tax-exempt status as a charitable organization. IRS Form 1023 is the document you must complete to apply for tax-exempt status with the IRS as a 501c(3).
Once granted tax-exempt status, your organization is exempt from paying federal taxes on revenues from donations, grants, and income your nonprofit generates in carrying out your stated mission. When you’re not giving a percentage of your income to the IRS, you can use those financial resources to carry out your nonprofit’s mission.
PRO TIP: Only income from activities “related to your mission” are exempt from tax. For more details on this, check out our article on which taxes nonprofits do (and don’t) have to pay here.
What should I include with Form 1023?
IRS Form 1023 is 28 pages long, and some applications can reach more than 100 pages when you count the attachments and schedules needed to substantiate your application. The more information you include with the form, the lower your chances the IRS will have additional questions.
Think of Form 1023 as a business plan for your nonprofit organization, including your governing structure, planned programs, and purpose. The IRS wants to see detailed information on how you plan to carry out your stated objective. And they want to ensure that your organization has the resources to follow through with your planned programs.
The IRS will also look out for possible conflicts of interest that can be grounds for denying your application for tax-exempt status.
What should you have before filing Form 1023?
Before you file your application, you’ll need to choose a type of legal entity for your nonprofit organization. The most common legal entity for a nonprofit is a C Corporation, but you can also be an LLC, unincorporated association, or a trust.
Which organizational type is right for you depends on what kinds of activities or services your organization will provide. But you’ll need to decide on your business entity type before applying for tax-exempt status because you need to file formation documents before submitting Form 1023 to the IRS.
You’ll also need to have an Employer Identification Number (EIN) before completing Form 1023. (You can get one for free by filing Form SS-4 with the IRS.)
Form 1023 vs. Form 1023-EZ
Now that you are ready to apply for a 501c(3) status with the IRS, you need to decide whether to file a Form 1023 or a Form 1023-EZ.
Form 1023 is considered the long-form version. It is a thorough questionnaire about your nonprofit organization over 40 pages long. You’ll have to pay $600 to file the form, and processing times can be as long as 6 to 12 months.
The shorter Form (1023-EZ) is more manageable to file, so many eligible nonprofits elect it over the longer form. If your nonprofit expects to have less than $50,000 in annual gross receipts in each of the next three years and does not have assets exceeding $250,000, you can file the shorter form. The form is only three pages long. It costs $275 to file with the IRS. And you’ll typically get a response within 2 to 4 weeks.
PRO TIP: Consider your choice carefully before deciding which 1023 to file. The EZ form is simpler, but there are some potential drawbacks to taking the easy path, like a higher audit rate and trouble securing large grant funds. Thoroughly assess your plans and goals before deciding which best fits your needs.
What documents should you include with your 501c(3) application?
Starting a nonprofit organization can be confusing, so you should seek professional legal advice. Unfortunately, many people shy away from seeking legal help because they think it will cost them a lot of money. In reality, you might spend more money correcting your mistakes if you decide to do it yourself, especially if you make errors in your application or incorrectly file forms.
You must submit a complete form to the IRS, including all the required attachments, or they won’t be able to approve your application. In some cases, it can take up to 18 months for the IRS to approve. Ensuring all your paperwork is in order can help avoid further delays.
Here are the documents that you should with your application:
Formation documents
If you formed a corporation, you must ensure that you have all the legal formation documents required in your state and attached to your application. These can include Articles of Incorporation and a list of your Board of Directors and officers.
You may also need to include the business plan for your nonprofit and bylaws. The more information you have with your application, the less likely they will come back to you for additional questions or ask for other documentation.
The bylaws are fundamental to your operation as a nonprofit. They can be beneficial for regulating your members and officers and the Board of Directors to make sure that no unexpected conflicts of interest arise.
Financial Statements
You have to supply financial statements for the year and a proposed budget plan for at least the next two years for newly-established nonprofits. If you have been operating for at least three years, you need to show the current and prior year’s financial statements.
Primary and specific project plans
You declare your organization’s purpose to the IRS, which is the primary objective that your nonprofit wants to achieve. You’ll also need to give details on your planned projects. The IRS wants to ensure that your nonprofit will provide legitimate services to the community you choose to serve.
So you’ve filed your 501c(3) application—what’s next?
After you’ve filed your 1023 for 501(c)(3) nonprofit status, it’s mostly a waiting game. Depending on which form you filed and how complete your application is, you may receive a letter of determination in as little as a few weeks. Or it may take up to a year or more.
In the meantime, the IRS says you should act as if your application will be approved. That means you should go about your activities as if you are exempt from federal taxes. And you should file IRS form 990 at the end of your fiscal year instead of a tax return.
The one tricky topic during the waiting period is donations. Your donors’ contributions will only be tax-deductible for them if your application is approved. Once you get your approval, all donations are tax-deductible retroactive to the date of your application. But if your application is rejected, those donors will not be able to claim a tax benefit from any money they’ve donated to you.
Hopefully, your application will be approved quickly, so you and your team can start raising money and executing your mission to help make this world just a little bit better!
Don’t sweat your bookkeeping & accounting!
After your 501(c)(3) application is approved, you will have A LOT to keep track of— donations, grants, expenses, program fees, and more. Keeping up with all that, bookkeeping and accounting often distract young nonprofits from accomplishing their mission.
Nonprofit accounting is a challenging task that requires experience, know-how, and familiarity with the specific rules that nonprofits need to follow. An outsourced nonprofit accounting service can help keep you from getting bogged down in the paperwork, keep you out of trouble with the IRS, and help you create a well-planned path to financial success.
If you’re looking for a skilled nonprofit accountant to accompany you on your journey, reach out to The Charity CFO to see if we can help you!
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A nonprofit operating reserve policy helps you prepare for unexpected events and prove to donors that you’re prepared for anything. Here’s how to get started.
Do a Google search on nonprofit bookkeeping, and you’ll find page after page of articles on nonprofit accounting. And that’s a problem.
Because while nonprofit bookkeeping and accounting are related, they’re not the same thing.
Sure, you’ll find overlap between the two roles In many small organizations. And it’s sometimes not clear where the line should be drawn. But the experience, responsibilities, and deliverables required of bookkeepers are very different from those required of accountants.
It breaks down like this:
A bookkeeper records and organizes financial data; an accountant interprets and presents that data.
Furthermore, nonprofit bookkeeping differs in some critical ways from for-profit bookkeeping too. Because nonprofit bookkeepers must manage restrictions, grants, and expenses in significantly more detailed ways than a for-profit bookkeeper.
The nonprofit bookkeeper is the front line in the battle for the accurate financial data you need to run your business, so let’s review the core responsibilities of a nonprofit bookkeeper.
Nonprofits must maintain thorough and accurate financial records to comply with both Generally Accepted Accounting Principles (GAAP) and maintain their tax-exempt status with the IRS. And it’s impossible to do that without accurate bookkeeping.
Recording all of your expenses, revenue, and financial transactions in a timely and accurate manner is the key to achieving accountability and transparency–the primary goals of nonprofit accounting. Here are some of the primary tasks required of a nonprofit bookkeeper:
Track income and expenses
Record and classify payments and bank transfers
Organize and maintain receipts
Create invoices for goods, services, and donations
Allocate revenue and expenses to restricted fund accounts
Prepare the data accountants used to create income statement, balance sheet, and cash flow statement
Let’s take a deeper look at the four key bookkeeping tasks: payroll, invoicing, expense allocation, and recording business transactions.
What are the basic nonprofit bookkeeping tasks?
Bookkeepers lay the foundation for the accounting processes that will follow. They organize the data and ensure accuracy so the accountant can create reliable and timely financial reports.
Payroll
Managing payroll is a complicated and time-consuming task. And it’s one of the essential roles of bookkeeping in a nonprofit organization.
Allocating payroll expenses according to their impact on restricted funds and functional expenses.
On top of that, nonprofit bookkeeping requires staying updated on income tax changes and filing requirements to ensure compliance.
So it’s much more complex than it may seem at first glance. That’s why we recommend most nonprofits work with a payroll processing service rather than trying to do it themselves.
A payroll processor makes bookkeeping for a nonprofit easier. They can apply the necessary deductions for each employee, cut checks (and make direct deposit) for each payroll period, and file state and local taxes to help keep you compliant with the most up-to-date tax requirements.
Invoicing
Many nonprofits have earned revenue streams, like membership subscriptions, tuition fees, course enrollments, or sales at company stores. In those cases, nonprofit bookkeeping includes creating accurate invoices (that account for and collect any required sales tax) to track every sale.
You should create invoices for incoming donations as well. Both to track money coming into your organization and share with your donors as proof of their gift.
Invoices should include a header with your logo and contact information, client contact information, invoice number and date, itemized breakdown of services, and terms and conditions.
Recording & Allocating Expenses
Any money that flows out of your organization must be recorded. And ensuring that every receipt, bill, check, credit card charge, and bank transfer gets into your system is a core function of nonprofit bookkeeping.
Each expense must be recorded in your accounting software and allocated to the correct expense account, like office supplies, rent expense, payroll, etc. This way, you can track precisely how the money was spent.
But expense allocation is even more complex in nonprofit bookkeeping, thanks to the need for functional expense reporting.
You can read more about allocating functional expenses here, but the quick version is that you must allocate all expenses based on how they fit into these 3 categories:
General & administrative expenses
Program expenses
Fundraising expenses
A crucial responsibility of nonprofit bookkeeping is tracking exactly how money was spent so that your nonprofit can create a functional expense report at the end of each year.
Recording business transactions
Of course, the central role of nonprofit bookkeeping is to keep the books of your organization current and accurate.
Bookkeeping for some small nonprofits may be as simple as creating invoices for donations received and paying salaries and day-to-day expenses.
Most organizations will also need to track payments they are owed (accounts receivable), bills that they haven’t paid (accounts payable).
And beyond invoices and bills, the nonprofit bookkeeper must record bank deposits, manage donor acknowledgment letters, make adjusting bank entries, review the accuracy of their data, and reconcile bank and credit card statements.
PRO TIP: The secret to better bookkeeping is sticking to a set schedule for processing and recording transactions that establishes tasks to do on a daily, weekly, monthly, quarterly, and annual basis.
What does a nonprofit bookkeeper not do?
It’s important to note that bookkeepers are not certified public accountants (CPAs). Bookkeeping does require training and experience but not a specialized degree.
There is often some overlap in smaller organizations. But here is a list of tasks that some nonprofits push onto their bookkeepers that are instead the role of an accountant.
Bookkeepers do not…
Analyze transactions and business performance
Prepare financial statements and reports
Determine budgets and wages
Compile and file tax returns
Getting started with nonprofit bookkeeping isn’t easy, but it is essential.
The impact of accurate bookkeeping trickles down to every aspect of your nonprofit. Efficiency, transparency, and compliance are the hallmarks of an organization with effective bookkeeping.
Nonprofit bookkeeping solved, once and for all
We’ve done our best to give you a crash course into nonprofit bookkeeping. But if you’re already falling behind in your books, you can’t rely on a google search or blog article to get you back on track.
At The Charity CFO, we handle the books and all of your accounting needs. It’s like having an in-house team dedicated to your organization, without the overhead cost of a full accounting department.
With our nonprofit bookkeeping and accounting services, we’ll ensure your books are always audit-ready. Plus, give you timely financial reports and expert advice that help you carry out your mission.
We’re honored that over 120 nonprofits trust us with their bookkeeping and accounting. And we’d be excited to show you how we can help your organization meet your goals.
Nonprofit Accounting Basics for Founders, Board Members & Executives
If you’re like most nonprofit leaders, you’re not researching nonprofit accounting basics to satisfy your curiosity.
It’s a necessity.
You need to get a better grasp of your organization’s finances now. So you can understand what’s happening in your business and communicate effectively with your board members, donors, and financial team.
Well, you’ve come to the right place!
Start right here ( ) with this overview of nonprofit accounting basics.
Read through each section for a quick overview. And then, click on the links to dive deeper into the ones you need to master.
What is nonprofit accounting?
Investopedia defines accounting as “the process of recording financial transactions pertaining to a business.”
That’s really all that accounting is, so don’t let the terminology intimidate you.
You can grasp nonprofit accounting basics in just a few minutes, even if you’ve never taken an accounting course (and even if you hated math in high school).
Accounting rules exist to help you record transactions accurately and consistently over time.
And then, there are a series of reports and financial statements you’ll use to communicate the financial reality of your organization to potential donors, the IRS, watchdog agencies, and other stakeholders.
The basic accounting principles for nonprofit organizations are the same as accounting for for-profit companies.
So let’s start with the basics, and later we’ll dig into some of the things that make nonprofit accounting unique.
The simple equation behind nonprofit accounting:
Behind all the fancy formulas and financial statements, accounting exists to answer one question: how much financial value, or wealth, has your organization created?
And you can answer that question with a simple equation that looks like this:
(Assets) – (Liabilities) = (Net Assets)
Now before you run away, hold up!
Let’s break that down into simpler language:
(Everything you own) – (Everything you owe) = (The wealth you’ve created)
That wasn’t so bad, right?
And guess what? Your core financial reports, which we’ll look at below, exist to answer this one simple question– how much value has your organization created?
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The concepts in nonprofit accounting basics:
To understand nonprofit accounting basics, you’ll need to grasp some simple accounting terminology. Let’s start by defining the 3 terms we used above and giving you some examples of each. Then we’ll move onto some other common accounting terms:
Assets
Assets are anything that your nonprofit organization owns or is entitled to. So the cash in your bank account is an asset. But so are physical property, real estate, and computers. And money that was pledged to you but you haven’t received yet. Plus, even intellectual property– like patents or trademarks– may have value in certain cases.
Your liabilities are anything that your organization owes to anyone else. Obvious examples are loans or lines of credit. But it also includes accounts payable (unpaid bills), credit card bills, outstanding payroll, and more.
Examples of nonprofit liabilities:
Bank loans
Lines of credit
Credit card balances
Unpaid bills (accounts payable)
Unpaid payroll
Payroll tax withholdings
Net Assets
Your Net Assets are the accumulation of all the surpluses and deficits you’ve created since you’ve been in operation.
In other words, it’s the wealth or value that you’ve accumulated over time.
And it’s the core metric that outside observers will use to measure your organization’s financial value (and viability).
Revenue
Revenue is inflows that increase economic wealth. Frequently, this is cash from donations, grants, or fundraising activities. However, it can also be cash from sales of products, courses, or subscriptions. And it may also include non-cash donations (or in-kind donations) of goods or services.
Examples of nonprofit revenue sources:
Cash donations
Grant funds
Sales of products or services
Donations of goods (food, clothing, supplies)
Donations of services (free rent, legal services, accounting, nonprofit discounts)
Expenses
Expenses are outflows of cash that decrease economic wealth. They include anything you pay for, from rent to payroll to purchasing supplies. Plus, non-cash outflows, like when you use or give away, resources you received as a donation.
Examples of nonprofit expenses:
Rent
Utilities
Payroll
Marketing
Office supplies
Program supplies
Distribution or use of donated goods
Accounts Payable
Accounts payable is an account containing any outstanding bills or invoices that you haven’t yet paid. It shows as a liability on your financial reports, so it reduces your net assets.
Accounts Receivable
Accounts receivable is an account containing any revenue that you’ve earned, or that was committed to you, that you haven’t yet received. For a nonprofit, this often includes donations or grants that have been promised but won’t be delivered until a future date.
Accrual Accounting vs. Cash Accounting for Nonprofits
There are 2 main accounting systems that US businesses can use: cash basis or accrual basis accounting. There are distinct advantages to each, but first, let’s take a look at what each one is:
Cash-Basis Accounting
In a cash accounting system, you record transactions only when cash changes hands.
So, if you pay your electric bill in January, the expense is recorded in January even though you used the electricity in December. Similarly, if you receive a $100 donation in January, you’ll record it in January. Even if it was pledged to you last November.
Because this method of accounting tracks directly with money going into or out of your bank account, it’s by far the simplest method of accounting. And it’s preferred by many small nonprofits without experience in bookkeeping or the budget to hire a full-time accountant or outsourced accounting service.
Accrual-Basis Accounting
An accrual accounting system records transactions in the period where they are earned, pledged, or incurred. As a result, it matches your revenue with related expenses in the same period to give you a clearer picture of when you’re making or losing money.
Revisiting the above examples, you would book your electric expense to December in an accrual accounting system because that’s when you used the electricity (regardless of when you paid for it).
And you would record the $100 donation in November (when it was pledged), rather than January (when it was received).
An accrual is simply a manual adjustment to your books made without an exchange of cash. Accrual-basis accounting requires extensive use of both accounts payable and accounts receivable to keep track of these accruals.
How it works in real-life:
Let’s say you host a fundraiser in September that generates a significant number of donations. But you don’t pay your vendors until October and November.
Under cash accounting, you would show the revenue in September and the expenses in October. You would show a large “gain” in September and large “losses” in October and November. So it’s hard to tell how successful the event was.
Under an accrual system, both the event revenue and the expenses are booked to October, giving you a clearer picture of how much money generated by the event.
Accrual vs. Cash: Which is better?
Both cash and accrual accounting systems have their advantages for different types of organizations.
Cash accounting is much simpler and cheaper to maintain. It’s easier for simple tax filings and less susceptible to financial misconduct. Cash accounting may be a good choice for some small nonprofits with funding challenges.
Accrual accounting is required by Generally Accepted Accounting Principles (GAAP), which means that you’ll need accrual-based reports to complete a nonprofit audit. It also more accurately captures your ‘economic reality’ and helps you predict your finances better. Accrual accounting is the preferred method for any organization that needs to be audited or anticipates significant growth.
The core principles of nonprofit accounting are the same as for-profit accounting. However, there are a few significant differences that you need to know.
Difference #1: Terminology
While accounting principles are the same for both types of organizations, they don’t always speak the same language. Nonprofit accounting has its own terminology. Here are the key terms you’ll need to know
Net Assets – This term is used in 2 different ways.
When it’s on the Statement of Activities (or Income Statement) it represents the net revenue for the period, what a for-profit business calls NET PROFIT.
When shown on the Statement of Financial Position (or Balance Sheet), it represents the wealth you’ve created over time, or what for-profit business calls EQUITY.
Statement of Financial Position – This key financial statement (which we’ll discuss below) is called the BALANCE SHEET in a for-profit business. Some nonprofits will use the for-profit terminology to keep things simple, but the official nonprofit name for this report is the Statement of Financial Position.
Statement of Activities – Like the report above, this core financial statement has a different name than its for-profit version– the INCOME STATEMENT, or PROFIT AND LOSS (P&L) STATEMENT.
Difference #2: Fund Accounting
Most for-profit companies can use their revenue however they choose.
But nonprofits often have revenue that is restricted for certain reasons–the funds may be reserved for a certain program, be required to be spent at a certain time, or have other unique requirements for its usage.
To help track and manage these restrictions, nonprofits and governments use a system called fund accounting. It’s distinguished by its focus on accountability over profitability.
Fund accounting lets nonprofits set up individual “funds” to manage their revenue streams based on criteria like donor, grantor, timing, designated purpose, and restrictions for how, when, where, and/or why it is to be used.
Each fund can have its own revenue and expense report, accounting equation, and balance sheet. Or each fund may have its own line within revenue, expenses, assets and liabilities.
This allows you to see which funds are available for general use, and which are restricted for specific purposes. Check out this article to learn more about fund accounting.
Difference #3: Functional Expenses
Both GAAP and the IRS require nonprofits to report their expenses broken down into 3 categories:
Program services expenses
Management and general expenses
Fundraising expenses
Because some expenses– like rent and payroll, for example– may fall into multiple categories, you’ll need to allocate your expenses according to how much they contribute to each function,
GAAP requires that all pledges to donate are recorded when the pledge is made, not when the donation is received.
The general idea of accrual accounting is to match revenues and expenses in the same period. But this rule for nonprofit revenue recognition can throw a wrench into the works and lead to some big “gains” or “losses” on your financial statements.
Nonprofit accounting systems and best practices are established to keep you accountable to the public, your board, funders, grantors, and the government. And your nonprofit’s financial statements are the proof of that accountability.
Here’ we’ll overview the financial reports all nonprofit organizations are required to create regularly, as well as some optional reports that may help you run your business more effectively.
These financial statements are required for a nonprofit audit. But, more importantly, they are often generated monthly (or quarterly) to help you keep an eye on your financial health.
1. Statement of Financial Position (or Balance Sheet)
The Statement of Financial Position the nonprofit version of a balance sheet. It summarizes your assets, liabilities, and restricted funds and gives a snapshot of what your organization owns and what it owes to others at a specific point in time
2. Statement of Activities (or Income Statement)
This report summarizes your revenue and expenses as net surplus or loss. It shows how much you’ve “earned” or “lost” during a specific period.
3. Statement of Cash Flows
The Statement of Cash flows shows how cash has increased or decreased across 3 segments of your business: operations, financing, and investing. This report can help you and your board members quickly understand which areas of your operation created or consumed cash over a period of time.
This matrix-style report breaks down your functional expenses according to the natural and functional expense categories. It’s required for both an audit and your IRS 990 filing, but it’s often created on a quarterly or annual basis (rather than periodically, like the statements above).
Budget vs. Actual Report
Budget vs. Actual is an internal report which displays your planned budget and your actual performance side-by-side. So you and your team can easily see where you’re beating your plan or coming up short. It’s not required by GAAP or IRS, but it might be the single most useful report for nonprofit leaders on a day-to-day basis.
The Basics of Nonprofit Taxes
Thought you didn’t have to worry about taxes as a nonprofit? Think again!
Nearly every nonprofit is required to file some form of the IRS 990 every year. If you fail to file a 990 for 3 consecutive years, your tax exempt status will automatically be revoked.
For some small nonprofits, the process is pretty easy. Others may want to reach out to an accountant for help.
Nonprofits are exempt from income tax on donations and much of their earned revenue. But if the IRS determines that revenue is from unrelated business activities (not directly related to your stated mission when requesting tax-exempt status), then it could be subject to income taxes. So check with your tax/legal team to make sure you’re prepared for any potential tax bills.
Payroll Tax
Nonprofit organizations must pay federal and local payroll taxes for their employees (and withhold payroll taxes on behalf of their employees, just like any other company.
Sales Tax
Rules for paying and collecting sales taxes are complex and vary from state to state. Check with your accountant and/or attorney to ensure compliance.
Other Taxes
Most nonprofits are exempt from property taxes and capital gains taxes from investments. Gains from real estate sales may be taxable income, depending on the circumstances.
Please consult a professional before making any decisions that may have tax implications. The tax code is complex and varies from state to state. It would be impossible to keep this article updated for all jurisdictions– so do your research and be prepared!
But learning all the details and keeping up with your bookkeeping can be a big challenge for nonprofits of all shapes and sizes.
Working with an experienced nonprofit accounting firm could help you and your team focus your valuable time on growing your mission, rather than getting bogged down in your books.
At The Charity CFO, we work exclusively with nonprofit organizations and offer a start-to-finish solution for outsourcing your bookkeeping, financial statements, and expert advice.
Because nonprofit accounting is all we do, there is zero guesswork on terminology, procedures, and nonprofit-specific reporting like fund accounting and functional expenses.
If you want a professional team that understands your business and what you need, reach out to us today for a free consultation.
/wp-content/uploads/2025/03/fileuploads_222926_8055634_252-8e05624973e20b5de823aebdbcfd37df_LogoLeftAligned.png00Paul Cook/wp-content/uploads/2025/03/fileuploads_222926_8055634_252-8e05624973e20b5de823aebdbcfd37df_LogoLeftAligned.pngPaul Cook2022-01-17 12:00:272025-10-19 07:56:39Nonprofit Accounting Basics for Founders, Board Members & Executives
https://thecharitycfo.com/wp-content/uploads/2025/04/Blog-Images-1080-x-675-px-5.png6751080Paul Cook/wp-content/uploads/2025/03/fileuploads_222926_8055634_252-8e05624973e20b5de823aebdbcfd37df_LogoLeftAligned.pngPaul Cook2022-01-13 09:58:182025-10-19 07:56:39Accounting for In-Kind Donations to Nonprofits
Functional expenses are an accounting challenge that’s unique to the nonprofit world. Find out what functional expenses are, how to track them, and why you should bother in this overview.
There’s no one answer to the question “Do nonprofits pay taxes?” In this article, we’ll walk you through the taxes you DO and DON”T need to pay. And offer you additional resources to investigate further.
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