On this episode of A Modern Nonprofit Podcast, host Tosha Anderson welcomed Sheri Chaney Jones, CEO and Founder of SureImpact, to discuss how nonprofits can leverage data to better engage donors and stakeholders.
The Shift Towards Impact Investing
Sheri highlighted a significant shift in the nonprofit world over the past two decades. What was once seen as a luxury – the ability to measure and evaluate program impact – has now become an expectation. Donors across the board, from individual philanthropists to government funders, are thinking more like impact investors. They want to see quantifiable evidence of how their contributions are creating social change.
This shift has real consequences for nonprofits seeking funding. According to Sheri’s research, organizations that can quantify and communicate how they’re changing lives are 68% more likely to win grants compared to those who only report on outputs (e.g. number of people served).
See the full Youtube video here:
Debunking the Size Myth
One of the most enlightening parts of the conversation was Sheri debunking a common misconception – that only large organizations have the ability to effectively collect and analyze impact data. In reality, her research has shown no correlation between an organization’s size/budget and their capacity for impact measurement.
The number one factor predicting success in this area is the willingness and commitment of leadership to prioritize impact measurement. This means even small, grassroots organizations can excel at quantifying their impact if they make it a priority.
Key Metrics Every Nonprofit Should Track
Sheri emphasized that nonprofits don’t need to track endless amounts of data. She recommends focusing on three key areas:
Who you’re serving (demographics)
What you’re doing with them (services provided)
How they’re better off as a result (outcomes)
To determine what specific outcomes to measure, Sheri suggests nonprofits ask themselves three key questions:
Why does your organization do what it does?
Why do participants seek out your services?
Why do funders support your work?
The answers to these questions should guide what outcomes you measure and report on.
Overcoming Data Hesitancy
The conversation touched on why some nonprofits might be hesitant to fully embrace data-driven decision making. There can be fear around what the data might reveal – perhaps programs aren’t as effective as believed. Sheri emphasized that while confronting these “brutal truths” can be difficult, it’s essential for truly mission-driven organizations to know if they’re having the intended impact.
A Holistic Approach to Organizational Metrics
While the discussion focused heavily on programmatic impact data, Sheri noted the importance of taking a holistic approach to organizational metrics. Just as for-profit businesses use balanced scorecards, nonprofits should have data-driven goals for every department – from finance to marketing to programs.
Practical Steps for Getting Started
For organizations feeling overwhelmed by the prospect of implementing robust impact measurement, Sheri offered some practical advice:
Start small – focus on those three key metrics mentioned earlier
Utilize user-friendly tools – from simple spreadsheets to more robust platforms like SureImpact
Have a clear purpose for each metric you track – know how you’ll use the information to improve programs, communicate with funders, etc.
The Power of Leadership
A key takeaway threaded throughout the conversation was the critical role of leadership in creating a data-driven culture. As Tosha noted, “it all goes back to leadership” – whether it’s fundraising success, financial management, or program quality.
While the task of creating a culture of excellence across all these areas can feel daunting for nonprofit leaders, embracing data and KPIs is crucial for any successful organization.
Take the Next Step
As the nonprofit sector continues to evolve, the ability to effectively measure and communicate impact is becoming increasingly important. By embracing impact measurement, even small organizations can better engage donors, improve programs, and ultimately scale their impact.
For those interested in learning more about implementing impact measurement in their organization, Sheri invited listeners to visit sureimpact.com or connect with her on LinkedIn.
We are an accounting partner that truly understands nonprofits. We know the missions that drive you, the obstacles that challenge you, and the dedication your job demands. We “get” nonprofits, because nonprofits are all that we do. If you need help with your accounting and bookkeeping, let’s talk. Book a FREE consultation here
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In the latest episode of A Modern Nonprofit podcast, host Tosha Anderson sat down with Sawyer Nyquist, a data expert who specializes in analytics and data management for nonprofits. Their conversation explored the strategic role of data in the nonprofit sector and how organizations can leverage it to achieve their goals more effectively.
The Data Dilemma
Tasha kicked off the discussion by highlighting a common issue in the nonprofit world: many organizations have an abundance of data but struggle to make sense of it or convert it into meaningful stories of impact. Sawyer agreed, noting that while there was once a push to collect as much data as possible, organizations now need to be more intentional about their data practices.
“Data by itself isn’t valuable,” Sawyer explained. “Data that is purposeful and thoughtful and designed with intention can be extremely valuable for an organization.”
See the full video here via Youtube:
From Data Warehouse to Decision Driver
The conversation touched on the evolution of data use in nonprofits. Sawyer shared an example of a camping organization that used data to optimize their bus deployment, saving staff time and reducing maintenance costs. This illustrates how data can serve a decision-making function within an organization.
Sawyer introduced the concept of “decision-driven data” – figuring out what decisions need to be made, then determining what data will provide the necessary context for more informed choices.
Understanding Data Maturity
Sawyer outlined a four-level scale of data maturity:
Descriptive: Answering “what happened?”
Diagnostic: Answering “why did it happen?”
Predictive: Forecasting “what will happen?”
Prescriptive: Determining “what should we do?”
He emphasized that organizations can’t jump straight to the highest level – it’s a process of building foundations and developing both technological capabilities and data literacy within the organization.
Measuring What Matters
When it comes to deciding what to measure, Sawyer cautioned against tracking too much. He suggested focusing on:
A North Star metric tied to the organization’s mission
2-3 key progress metrics that indicate movement toward the main goal
Decision metrics with built-in action points
Tasha agreed, stressing the importance of customizing metrics to each organization’s unique mission and operational context.
Data Transformation in Action
Sawyer shared two case studies of how organizations have used data to improve their operations:
A nonprofit accounting team that streamlined their reporting process using Power BI, saving hours of work each month.
A child safety organization that gained crucial visibility into their child visitation program, allowing them to ensure more children were being checked on regularly.
These examples demonstrate how data can both increase operational efficiency and directly support an organization’s core mission.
The Data Journey: From Small to Large Nonprofits
Sawyer walked through what the data journey typically looks like for nonprofits of different sizes:
Small organizations often have all their data in one system and may start by simply becoming aware of what data they have and giving it “a seat at the table” in decision-making.
Medium-sized organizations might introduce business intelligence tools like Power BI or Tableau and have a part-time or full-time data analyst.
Large organizations often have dedicated data teams and use data warehouses to centralize information from multiple systems.
Overcoming Data Overwhelm
Tasha noted that many nonprofits feel overwhelmed by their data and don’t know where to start. Sawyer’s work helps bridge this gap, assisting organizations in connecting their mission to measurable outcomes and making better decisions along the way.
He emphasized the importance of data in nonprofit work, stating, “Their mission is too important to ignore data and to waste their data.”
Key Takeaways for Nonprofit Leaders
Be intentional about data collection and use. Not all data is valuable – focus on what supports decision-making and mission achievement.
Start where you are. Even small organizations can begin to use data more effectively by simply becoming aware of what they have and incorporating it into decision processes.
Consider your data maturity level and work on building foundations before trying to jump to advanced analytics.
Focus on a few key metrics rather than trying to measure everything.
Look for opportunities to use data to improve both operational efficiency and mission impact.
Don’t be afraid to seek help. Experts like Sawyer can provide guidance on the journey to becoming a more data-driven organization.
As nonprofits continue to face pressure to demonstrate their impact, embracing data-driven decision-making becomes increasingly crucial. By understanding the strategic role of data and taking steps to mature their data practices, organizations can enhance their operations, tell more compelling stories, and ultimately make a greater impact in their communities.
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Managing a nonprofit can be complex, especially when it comes to nonprofit accounting. Nonprofits face unique financial challenges and responsibilities that require specialized expertise and support. Finding the right accounting partner for your nonprofit is essential to the financial success of your nonprofit organization.
Take a closer look at the importance of a strong nonprofit accounting partner and what you should look for when choosing a nonprofit accountant for your organization.
The Importance of a Strong Nonprofit Accounting Partner
A nonprofit organization’s finances can be complicated, thanks to reporting and filing regulations and laws. In addition, you need to make sure your financial data is accurate and readily available for donors, board members, and other stakeholders.
Keeping up with your nonprofit’s accounting needs might simply take too much time away from your ability to run other aspects of your organization. That’s why you need a strong accounting partner who specializes in nonprofits.
A nonprofit accounting team provides important benefits to your organization, including:
Expertise in nonprofit financial regulations and reporting requirements
Understanding of nonprofit funding and grant management
Strategetic financial planning and advice tailored to nonprofits
Access to nonprofit sector insights and best practices from your knowledgeable nonprofit accountant
Elements for a Good Nonprofit Accounting Partner
Not all accounting firms are created equal, even those that specialize in nonprofit accounting. It’s important to do your due diligence when looking for an accounting partner. As you look for an accounting team, consider the elements that make a nonprofit accountant a good fit for your organization, such as:
Nonprofit accounting specialization
Commitment to accuracy and on-time reporting
Education and experience in providing financial planning and advice
Open communication channels and a team that’s regularly available for support
Knowledge and recommendations of technology and tools for your organization
Specialization in Nonprofit Accounting
One of the most important things to look for in your accounting partner is a firm that specializes in nonprofit accounting. Nonprofit accounting has several major differences from for-profit accounting. An accounting firm that specializes in nonprofit accounting knows the legal and tax limitations of a nonprofit organization.
In addition to knowing the legal requirements of nonprofit accounting, a good nonprofit accountant also understands the things that make the nonprofit sector unique. They’ll know how to approach common financial issues for nonprofits, such as limited budgets or restricted funds.
Accurate and Timely Reporting
Most nonprofit leaders have been there: you can’t make a crucial decision until a certain financial report comes in, but you’re never sure when the data will be available. Even worse, sometimes the report looks different than previous months–or it never shows up at all. This leaves you scrambling as you try to appease your board of directors and donors all while attempting to make data-driven decisions for your organization with inconsistent and inaccurate data.
Luckily, a good nonprofit accountant removes the responsibility of reporting from your shoulders. Your nonprofit accounting partner will help ensure your monthly financial statements and reports are delivered on time. They’ll also work to eliminate inaccuracies within your data, so you can make data-driven decisions you trust and avoid accounting mistakes that might come up in an audit.
Proactive Guidance and Expertise
An unexpected and sometimes overlooked element of a good nonprofit accounting team is the ability to offer financial guidance and expertise. Good nonprofit accountants do more than just provide reports, they also become your trusted source of nonprofit financial advice. You should aim to work with an accountant who has the experience to provide expertise and financial planning for your organization.
If you’re facing a financial question and your first thought is to reach out to your accounting partner for guidance, you’ve likely found a strong nonprofit accounting team. If you don’t trust their advice, it might be time to look for a new accounting team.
Strong Communication and Accessibility
Your nonprofit accountant can only provide expert advice and accurate reporting if you can easily get in touch with them. Whether you have a pressing filing question or just need general financial guidance, you want to be sure your accountant will respond to questions in a timely manner.
As you search for the right accounting firm, think about how easy they are to contact. Generally, a firm that is easy to communicate with before you’re even working together will remain so after you partner together. This can be an invaluable quality in your nonprofit accountant.
Technology and Tools
Technology can be an absolute game-changer for nonprofit organizations. However, technology and financial tools are only as good as their implementation and use.
Your nonprofit accounting partner should have knowledge of the latest accounting software and tools. They should be able to make expert recommendations for a tech stack that’s tailored to your organization’s unique needs.
Searching for an Experienced Accounting Partner?
The right accounting partner can make all the difference in managing your organization’s financial needs. From on-time reports to consistent, accurate data, a nonprofit-focused accounting team like The Charity CFO can help your organization be more effective and efficient.
While many accounting firms focus on for-profit business accounting, The Charity CFO specializes in nonprofit accounting. Our team meets every element of a strong nonprofit accounting firm by providing:
Nonprofit accounting expertise
A commitment to timely reporting with accurate data
Expert guidance and advice from nonprofit accounting specialists
Ongoing communication and a friendly, easy-to-reach team
Recommendations and education on the latest technology and tools for efficient nonprofit accounting
Want to learn how The Charity CFO can help manage your nonprofit’s financials? Contact us today!
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Does the idea of an audit from the IRS leave you with sweaty palms? Most nonprofit leaders aren’t accountants and the thought of getting audited is a sizable fear. Luckily, being prepared can help you avoid accounting mistakes that could come up in a nonprofit audit.
This guide will help you better understand the common mistakes nonprofits make in their accounting systems. We also break down how to avoid these mistakes, so you can spend less time worrying about an audit and more time making an impact.
Mistake #1: Missing or Inaccurate Financial Records
Regardless of the type of audit, one of the most common mistakes found in nonprofit audits is missing or inaccurate financial records. A missing record or inaccurate numbers make it difficult for the auditors to verify financial transactions.
During the audit, you’ll generally be asked to show:
Receipts for purchases
Invoices and revenue records
Donation records
Payroll and other recurring expense reports
Supporting documents related to finances
With all of the records required, it can be easy to make a mistake. For example, receipts get misplaced or someone accidentally files tax documents incorrectly.
Solution: Put a Record-Keeping System in Place
While inaccurate accounting records are a common mistake, they’re also easy to remedy going forward. If you don’t already, it’s time to put a record-keeping system in place. There are many software tools that offer low or discounted rates for nonprofits to help you accurately record your financials.
Even with a system in place, however, it’s a good idea to carefully crosscheck your records before submitting them to an auditor.
Mistake #2: Lack of Internal Controls
A nonprofit without internal controls in place is a red flag for an auditor. This signals the auditor to take a closer look at financial records and documents. In many cases, a nonprofit without appropriate accounting processes and internal controls are more likely to have mistakes or inaccuracies in its financial records.
Solution: Create a Strong Accounting Process
Nonprofit leaders can solve this problem by creating and implementing strong internal controls for the organization. You’ll likely want to ask your nonprofit accountant to help you set up your accounting systems so you know they’re correct from the start.
Your accountant will often leverage technology to help you create policies and processes that:
Accurately records transactions
Spells out who is responsible for which tasks
Uses internal auditing to catch mistakes early
Includes training and onboarding
Follows compliance and regulatory requirements
Mistake #3: Misclassification of Revenues and Expenses
Unlike a for-profit business, nonprofits have to follow strict guidelines when recording revenue and expenses. Nonprofit leaders have to carefully consider the nuance of nonprofit accounting when entering expense receipts, donation payments, or grant funding. If you’re not an accountant, this process can get confusing–fast.
For example, your nonprofit receives a donation. You have to properly record the donation based on when and how the money will be used. There may also be donor restrictions that come into play and further complicate the record-keeping process.
Revenue recognition is even more complicated than ever thanks to the changes in how FASB (Financial Accounting Standards Board) now requires nonprofits to record donations. The biggest takeaway is making sure you appropriately classify the difference between earned revenue and donations. Grants can be tricky and fall into a gray area between earned and donated.
Solution: Work with a Trusted Accountant
The complicated nature of nonprofit accounting is best left to financially-minded individuals. If this is you, great! If not, that’s okay too!
Whether you trust your financial prowess or not, your nonprofit can benefit from a trusted accountant with nonprofit experience. A good nonprofit accountant can help double-check your work and keep your records in compliance.
Mistake #4: Mishandling Funding Restrictions
As a nonprofit, your organization has to consider funding restrictions when using funds. Funding restrictions are especially important to note when dealing with:
Donations
Grants
Contracts
Many nonprofits make mistakes when classifying and using funds. While most accounting mistakes can be corrected, more serious mistakes could lead to accusations of fraud.
We have seen so many cases of nonprofits not only failing to track restrictions but finding themselves spending restricted dollars on general operations. Not only is this a risky business, but not spending money in accordance with donor wishes is a fast track to damaging donor relationships.
Solution: Create Fund Usage Guidelines
To avoid mishandling donations or other funds, you need to create usage guidelines for your employees. A good set of guidelines will set clear expectations on what to do any time the organization receives funds, including:
Where the money is from
What the money is intended for
When the money is used
How the money is used
Pro tip: you should be able to use accounting software to track restrictions, including tracking by grant.
Mistake #5: Misclassifying Workers
Volunteers? Independent contractors? Employees?
Your organization might have all of these working to help you meet your mission and goals. It’s imperative that you accurately classify workers within your organization. Unfortunately, many nonprofit leaders are unsure of which classification their workers fall under–leading to misclassified workers and a headache at tax time.
While the classification of employees typically falls under a human resource department task, it can have significant financial consequences. In fact, we often warn that nonprofits do not pay enough attention to their compliance with the Department of Labor and the IRS. These penalties can be crushing for nonprofits.
Solution: Educate Organizational Leaders on Worker Classification
Classifying workers can be confusing, but it’s worth taking the time to educate yourself and other organizational leaders on how to do it right.
Luckily, the IRS provides a Worker Classification 101 guide to help clear up the confusion. You can refer to this document as needed to accurately sort employees from independent contractors.
If you haven’t engaged with an employment law attorney or a human resource specialist, you should add this professional to your roster. The investment now will save you in the future.
Avoid the Risk of a Nonprofit Audit
Making accounting mistakes in your nonprofit can make the audit process longer and more complicated. In fact, we have seen audit firms charge 2-3 times what the original cost of the audit was quoted simply because the organization was prepared or their books were a mess. If your records have serious mistakes, you might even face fines or other consequences. When it comes to your organization’s accounting, it’s not worth the risk to do it all by yourself.
That’s where The Charity CFO can help. We provide expert accounting and bookkeeping services for nonprofits, including audit prep. By working with us, you can be sure your financial records are accurate and within compliance regulations.
Contact us today to learn how we can help your organization avoid audit mistakes and maintain accurate records.
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No matter what corner of the nonprofit world you find yourself in, every organization has one thing in common – the need for nonprofit operating reserves.
While it may sound complex, it’s a vital part of the financial picture for nonprofit leaders to consider.
Check out the rest of the article to learn more and help determine the right amount for your organization.
What is a Nonprofit Operating Reserve?
The simplest way to understand a nonprofit operating reserve is to consider it as a rainy-day fund or savings account.
While leaders set an annual operating budget based on expected income and expenses, sometimes it’s not entirely on target. Meanwhile, unexpected events requiring extra cash can occur, or potential time-sensitive opportunities can also present themselves.
This reserve is made up of unrestricted funds, which can be spent on just about any organizational need that leaders feel is warranted for ongoing operations. They allow nonprofits the flexibility to deal with the unexpected in a stress-free, reliable way.
However, there are often clear plans for how and when they’re used to ensure reserves aren’t squandered.
Difference Between Operating Reserves and Restricted Funds or Endowments
It’s vital not to confuse operating reserves with other pools of money like endowments or restricted funds.
Endowments are generally subject to fairly tight restrictions on what can be done with both principal and investment income and are geared toward the long-term financial stability of a nonprofit.
Restricted funds, as their name suggests, are also subject to rules about what they can be used for, set either by the organization itself or as a condition of a donation. Neither provides the short-term flexibility of operating reserves.
How Much Operating Reserves Do You Need?
There’s no simple number or formula for a nonprofit to determine its operating reserve needs. Leaders need to carefully consider their organization’s financial stability, including potential growth or vulnerability to changing economic conditions and priorities.
Fortunately, nonprofit leaders don’t need to take a complete shot in the dark thanks to some commonly used systems and rules of thumb.
Simplify this now! We’ve created a free sample policy that you can download and use. Head to this page to get your policy download.
Some nonprofits like to ensure operating reserves are a fixed percentage of overall spending or income. Other organizations prefer to set aside a certain number of months of operating expenses, usually three to six or more.
Depending on the nature of your nonprofit, it’s possible that either method may work best.
Newer organizations just getting off the ground may want the security of knowing they have a defined runway timeline even if all donations cease. Meanwhile, more established ones might have more data to draw on and more stability in their overall operations, allowing them to base their reserves on a percentage.
Larger organizations may simply select a lump sum that reflects a reasonable amount to cover most unexpected costs or revenue shortfalls.
Nonprofits should look to others in their field for more guidance on how much operating reserve cushion is appropriate.
Balance Reserves and Fulfilling the Mission
It’s easy to toss a large amount of money into operating reserves without thinking about it as it is to ignore them completely. But leaders should never forget that every dollar set aside for reserves is one fewer dollar available for achieving their mission and reaching their goals.
Therefore, it’s critical not to be too cautious in funding reserves, which may be holding back new or expanded programs or could be potential compensation for hardworking staff.
For new organizations or those without experience managing reserves, this can take some trial and error. But getting this right is critical to avoid the cheap satisfaction of saving simply for saving’s sake while more impactful efforts go unfunded.
Managing Operating Reserves Over Time
Remember, nonprofit operating reserves aren’t a “set it and forget it” type of thing.
Leaders and other stakeholders should regularly review how and when reserves are used and assess whether levels are appropriate. They may find reserves running dangerously low on a regular basis or tons of extra cash sitting there unused month after month.
You can use this information to carefully tweak budgets and reserve levels, which can also change based on organizational circumstances or external factors like the economy. Reporting on reserves should also become a regular part of financial updates to the board and donors.
Build Out the Right Amount of Nonprofit Operating Reserves
It’s obvious that well-run and successful nonprofits need the security and flexibility that operating reserves provide.
However, it’s equally clear that setting the proper level of funds can be challenging, with downsides to both putting in too little and too much cash. Still, it’s vital work that will pay extraordinary dividends when trouble arises or unexpected opportunities present themselves.
Nonprofits new and old who need some help with this process have some incredible resources from The Charity CFO. Our skilled financial professionals know the nonprofit world intimately and can help tailor the perfect solution for your operating reserve needs. Contact us today to see how we can help and get started.
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Nonprofits rely on the generosity of donors and volunteers to support their mission and achieve their goals. But, just like for-profit businesses, nonprofit organizations must also navigate complex tax laws and regulations to remain compliant. One of the key areas for nonprofit compliance is the correct use of 1099 forms.
You see, in most cases, many nonprofits don’t have the resources, capacity, or even the need to have full-time employees. It is expensive and untenable since you have to deal with costly taxes and contribute to social security, unemployment insurance, and other benefits. In such cases, hiring independent contractors and vendors is always a great option for most nonprofits. This is where form 1099 comes in.
Form 1099 is a miscellaneous IRS information form used to report the payments you make to vendors, independent contractors, freelancers, and other non-employees. Nonprofits must understand various 1099 rules and be able to properly file these forms each year with the IRS to remain compliant.
But what are the 1099 rules for nonprofits, and what are some best practices when it comes to filing these forms? Here’s a comprehensive guide on everything you need to know.
Form 1099 Rules for Nonprofits: What You Need To Know About 1099s
What is form 1099 MISC?
Form 1099 MISC is an IRS tax form used to report income that is not salary, wages, and tips. It includes payments made to independent contractors, such as freelancers, subcontractors, and other individuals or businesses providing services or goods to a nonprofit organization.
Unlike form W-2 which is used to report an employee’s wages, 1099s are used for nonemployees who are not on the payroll and who ideally are considered independent from the nonprofit.
By independent, it means that while the nonprofit organization may have control over the work to be performed, it doesn’t control how or when it is done.
A nonprofit is therefore not required to withhold income tax, social security, medicare taxes, or federal unemployment tax from payments made to 1099 contractors.
When are 1099s required?
Nonprofits must file 1099-MISC forms for any individuals or businesses that they paid at least $600 in a calendar year so the IRS can track this income. This includes payments made for services, rent (apart from rent paid to an agency), interest, dividends, and prizes or awards.
What’s the deadline for filing 1099s?
Since you are the one paying, you’ll need to provide form 1099-MISC (Copy B) to the vendor or independent contractor by January 31, and then file a copy of form 1099 (Copy A) with the IRS by February 28 (for paper forms) or March 31 (if filing electronically) and keep a copy (Copy C) for your records.
When sending the 1099s, you’ll also need to file form 1096 with the government showing a list of all the 1099s sent out each year.
But what happens if I’m late?
Well, late filing and intentional disregard for filing 1099s will result in penalties from the IRS.
Here are the penalties:
If filed less than 30 days late, the penalty is $30
If filed more than 30 days late and before August 1, the penalty is $60
If filed after August 1, the penalty is $100
The fine is $250 for intentional failure to file
These penalties can quickly add up, especially if you are filing more than one 1099 form, so it is important to get the forms completed and filed on time.
When do nonprofits need to issue 1099 forms?
You’ll need to issue a form 1099 if the following 4 conditions are met:
You made a payment to someone who is not your employee for services rendered.
The payment was at least $600 during the year.
You made the payment to a partnership, individual, vendor, or estate
The payment was made in the course of your trade or business where services were performed and not subject to backup withholding taxes. These services include parts and materials
When filing your 1099s, you have to pull together the following information from the W-9s provided:
The contractor’s name
Social security number (for sole proprietorships and individuals)
Address
An account number
Type of payments made
Total non-employee compensation
Business entity name (if they are working as an LLC or corporation)
Taxpayer identification number (TIN) for applicable business entities
When filing this information, you must ensure accuracy and provide all the necessary details or risk fines and penalties from the IRS if the information provided does not match what the contractor provides.
NOTE: If you don’t obtain an SSN or EIN before you pay the vendor or independent contractor, the IRS requires you to withhold 28% (backup withholding) from the payment and report it to IRS on a form Form 945 (Annual Return of Withheld Federal Income Tax).
Best Practices To Follow When Filing 1099s
To ensure that everything is filed on time and correctly, it’s important to follow the best practices for nonprofits when filing 1099s.
Here are some tips to keep in mind:
Require all vendors to fill out form W-9 before doing business with them. You’ll use this information when filling out form 1099.
Verify that the vendor or contractor has provided accurate tax identification information.
Keep accurate records of payments made to vendors and contractors. This can be done by collecting invoices, receipts, and other documents which can be organized in a physical or digital filing system.
Verify that you’ve paid more than $600 within that calendar year
Review the vendors to determine if they qualify for form 1099
Use an electronic filing system to ensure timely and accurate filing of 1099 forms. This avoids the need for mailing or printing and filing by hand.
Provide vendors and contractors with their 1099 forms (Copy B) on time, as failing to do so will result in penalties from the IRS. Consider asking for their email addresses to speed up the process since you can file electronically and send out the forms via email.
File your form 1099 (Copy A), ensuring that all required information is included on the forms
File Form 1096, which summarizes all the 1099s sent out each year
Always keep a record of copies of the 1099s (Copy C) that were sent to vendors and contractors. These will come in handy if the IRS ever asks for proof of filing or if there is any discrepancy.
File on time and ensure the accuracy of the forms to avoid penalties.
If you need to pay someone who is a 1099 vendor, it is advisable to pay via a debit card, credit card, or PayPal since the onus is on the card issuer or PayPal to issue the 1099 form.
What You Need To Do Now
Review your potential 1099 vendors and contractors to see if they meet the criteria to receive a Form 1099.
If yes, make sure you have accurate records of payments made to them and verify that their tax information is correct. You will also need to provide them with a Form W-9. Finally, when you file your taxes, make sure to include all Forms 1099 in your tax documents.
Take the time to review and understand the 1099 requirements and process from start to finish. This will save you time and help you stay compliant with IRS regulations.
We understand that tax season can be complicated for nonprofits. With so many different forms and regulations to consider, and limited resources to do so, it can be overwhelming to stay on top of everything.
That’s why we at TheCharityCFO strive to make nonprofit tax returns as easy and straightforward as possible. We give expert bookkeeping and accounting support to help nonprofits just like yours take care of their tax returns and stay compliant with IRS regulations.
With over 150+ nonprofit clients, we have the knowledge and experience to help you make sense of your nonprofit’s tax situation. Contact us today to learn more about how we can help your nonprofit make tax season a breeze.
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The finance director role is critical to the success of any nonprofit, making it one of the most important hires an organization can make. They are responsible for the financial health of the organization. They create and maintain financial records, prepare financial reports, and oversee the organization’s budget.
If you are looking for a finance director, it is important to find someone who is not only qualified for the position but also fits well with the organization’s culture. Here’s a look at some of the qualifications you should look for in a nonprofit finance director and tips on how to verify those qualifications:
Qualifications For A Nonprofit Finance Director
1. A Bachelor’s Degree In Accounting, Finance, Or A Related Field Is Required.
This is the minimum educational requirement for most nonprofit finance director positions. A bachelor’s degree will give the candidate a strong foundation in accounting and finance principles, which is essential for the role.
They should demonstrate an extensive understanding of accounting and finance regulations and best practices for financial management in a nonprofit setting.
Why this is important
A bachelor’s degree in accounting, finance, or other related fields prepares them to analyze financial data and advise the nonprofit on financial decisions. This background helps them provide oversight for and manage all forecasts, budgets, and investments for the organization.
How to verify
The best way to verify that a candidate has the necessary educational qualifications is to request a certified copy of their transcript from their college or university. If in doubt, you can always contact the school to confirm that the candidate did indeed graduate with the degree they claim to have.
2.Certification As A Certified Public Accountant (CPA), Chartered Financial Analyst (CFA), Or Certified Financial Planner (CFP) Is Preferred.
While not always required, certification from one of these professional organizations is highly preferred for finance director positions. These certifications demonstrate that the candidate has the necessary skills and knowledge to perform the job effectively.
CFAs are best known for investment analysis and wealth planning, CPAs for tax preparation and financial statement auditing, and CFPs for financial planning. Working with a CPA with additional certification, such as a CFA or CFP, can bring a well-rounded perspective to the finance director role.
Why this is important
Nonprofits are subject to a unique set of financial rules and regulations. A CPA, CFA, or CFP designation shows that the candidate is familiar with these rules and regulations and is, therefore, better suited to advise the organization on financial matters. CPAs. CFAs and CFPs will provide a more micro analysis of how the organization’s finances and assets are managed and allocated.
How to verify
The best way to verify that a candidate has the necessary certification is to request a copy of their certificate from the issuing organization.
3.5+ Years Of Experience Working In Accounting, Finance, Or A Related Field Is Required.
You want to work with someone with extensive industry-specific experience. Look for a nonprofit finance director with at least five years of experience working in accounting, finance, or a related field.
The candidate should be able to show that they have progressively more responsibility in their previous roles, as this will demonstrate their ability to take on more complex tasks.
Why this is important
Work experience ensures the candidate can hit the ground running and be an effective team member from day one. It also allows them to bring their own unique perspective and insights to the role.
How to verify
Candidates should have a clear career progression that shows they have taken on more responsibility over time. This progression should be evident from their resume and/or LinkedIn profile.
4.A Strong Background In Nonprofit Management
This is quite a common requirement, as most organizations will want to see that the candidate has some experience working in the nonprofit sector. This experience is essential for understanding the unique financial challenges that nonprofits face.
Why this is important
The success of a nonprofit organization depends on its ability to deploy its financial resources efficiently. The finance director plays a vital role in ensuring that the nonprofit uses its resources and assets in the most effective way possible.
How to verify
The best way to verify that a candidate has the necessary experience is to request references from previous employers. These references should be able to attest to the candidate’s experience and skills.
5.Experience In Integrating IT Systems
Today, technology is at the center of most businesses—and nonprofits are no exception. As nonprofits become increasingly reliant on technology, finance directors must have experience working with and integrating various financial systems and software programs. This experience will be invaluable in ensuring that the organization’s finances are managed effectively and efficiently.
Why this is important
With the right technology in place, nonprofits can save time and money by automating various financial tasks. Expertise in various technology systems also helps improvebookkeeping and accounting productivity, accuracy, and compliance.
How to verify
When reviewing a candidate’s resume, look for evidence of experience working with various financial software programs and systems. You can also ask them specific questions about their experience during the interview process.
6.Robust Analytical Skills
A finance director must be able to understand and analyze complex data sets. They should also be comfortable working with spreadsheets and other financial software programs.
Why this is important
Analytical skills are critical for evaluating financial data and making sound decisions about where to allocate resources.
How to verify
Verify by asking the candidate to describe a time when they had to analyze complex data in their previous role. You can also ask them specific questions about their experience working with spreadsheets and financial software programs.
7.Excellent Communication Skills
The ability for communication, with various stakeholders, is essential for the finance director role. The candidate should be able to distill complex financial information into layman’s terms and present it in a way that is easy to understand.
Why this is important
The finance director is often the bridge between the accounting/finance department and other departments within the organization. As such, they need to be able to clearly communicate financial information to people with non-financial backgrounds.
How to verify
Communication skills can be difficult to assess, but you can get a good sense of a candidate’s ability by paying attention to how they communicate during the interview process. Do they speak clearly and concisely? Are they able to explain complex concepts in simple terms?
8.Leadership And Management Skills
In addition to being an expert in financial matters, the finance director must also be a competent leader and manager. They should have experience leading and motivating teams, as well as experience developing and implementing strategic plans.
Why this is important
The finance director is responsible for leading the organization’s finance team and ensuring it functions effectively. They must also be able to work closely with other department heads to develop and implement strategic plans that achieve the organization’s goals.
How to verify
Do they exhibit high emotional intelligence? Are they able to take charge and motivate a team? Do they have experience leading and managing people? These are all qualities that will be important in a successful finance director.
9.Strategic Thinking
The finance director should be able to think long-term, anticipate future trends, and develop strategic plans accordingly.
Why this is important
The finance director plays a key role in developing and implementing the organization’s strategic plan. They must be able to anticipate future trends and be able to adjust and execute the plan.
How to verify
Does the finance director have a track record of successfully implementing strategic plans? Do they have a history of being able to anticipate future trends?
What If Your Budget And Staffing Needs Don’t Support a Full-Time Finance Director?
If your organization doesn’t have the budget or staffing needs to support a full-time finance director, you may want to consider hiring a part-time or freelance finance consultant. This can be a cost-effective way to get the expertise you need without breaking the bank.
When hiring a part-time or freelance financial consultant, be sure to verify their experience and qualifications just as you would for a full-time finance director. In addition, be sure to clearly define the scope of work and expectations upfront to avoid any misunderstandings down the road.
Get Outsourced Nonprofit CPA & CFO Services
If your organization is in need of top-notch financial leadership but doesn’t have the budget to support a full-time finance director, outsourcing your accounting and finance functions may help you close the gap and get the expert help you need.
At The Charity CFO, we offer a full range of professional outsourced CFO andaccounting services to nonprofits of all sizes. Our team of experienced financial leaders can provide the expertise you need to keep your organization on track without breaking the bank.
Our bespoke services are designed to meet each client’s unique needs and can be customized to include as much or as little support as you need. Whether you need help with financial planning and budgeting, grant management, short and long-term planning, or a team leader who will play a formative role in building the culture, we’re here to help.
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Likely to the dismay of many nonprofit leaders, nonprofit organizations must practically live and breathe bureaucracy to maintain their tax-exempt status and ensure the continuation of their mission.
While the Form W-9 for nonprofits is just one more in the constant flow of forms, it has a bright side: it’s fairly straightforward and simple to complete.
It’s also not necessary for every organization or every tax season, so read on to find out if you need to fill it out and, if so, how.
What is the Form W-9 for Nonprofits?
The Form W-9, also called the “Request for Taxpayer Identification Number and Certification” is a form used when your nonprofit needs to provide its taxpayer identification number (TIN) to another requesting organization. As a nonprofit, your TIN is the same as an Employee Identification Number (EIN), which you receive after filing IRS Form SS-4. Although it is the primary piece of information being transferred, the form includes all of the following:
The name of your nonprofit organization
The address of the organization
The type of entity
The organization’s TIN
Reasons Your Nonprofit Might Need to Fill the Form W-9
You will need to fill this form if your nonprofit must provide its TIN (and the accompanying information) to another requesting organization that needs to file an information return with the IRS using said number. There are several reasons that an organization may need the TIN of your organization, including the reporting of:
You are receiving a payment from another organization
Real estate transitions between the two organizations
Payment of a mortgage
The acquisition or abandonment of property
Debt cancellation
Contributions to an IRA
When Does Your Nonprofit Need to Fill Out a W-9?
The Form W-9 for nonprofits is typically only necessary if the transaction in question reached a total value of more than $600 over the year. When the requesting organization receives your filled Form W-9, it uses it to file the Form 1099-MISC documenting the total monetary amount paid. Thus, neither organization files the W-9 with the IRS; it is merely a tool for obtaining information in the grander process of tax filing.
What Happens If You Don’t Fill Out a W-9?
Given that the request is legitimate, refusing to provide your TIN via the Form W-9 can result in the requester withholding taxes from your pay at a rate of 24%. In addition, because the requester can face fines if they do not obtain the Form W-9 from you, they will be very motivated to do so.
Where to Find the Form W-9
The form is available on the IRS website. From there, you can either print it to fill out by hand or fill it out digitally.
Step-by-Step Instructions To Complete Form W-9 For Nonprofits:
Step 1: Write the name associated with your EIN
In Box 1, you must enter the legal name of your nonprofit as registered with the IRS when receiving your EIN/TIN.
Step 2: Write the name associated with your entity
If your organization is legally operating under a name that is different from the name in Box 1, otherwise known as a DBA, or doing-business-as, enter that name in Box 2. Otherwise, leave Box 2 empty.
Step 3: Mark your entity type
In Box 3, nonprofits should check the box marked “other” and write “Nonprofit corporation exempt under IRS Code Section ___.” Fill in the blank with the code section number for the type of tax exemption your organization has, such as 501(c)(3).
Step 4: Enter your exempt payee code, if applicable
Assuming you are a tax-exempt nonprofit under 501(c), you should leave this box blank.
Steps 5 and 6: Write the street address of your organization
Box 5 provides a field for the organization’s street number, street name, and interior number.
Box 6 provides space for the entity’s city, state, and zip code.
There is also an unnumbered box for optionally providing the requester’s name and address.
Step 7: If necessary, provide account numbers
Box 7 provides the option of listing account numbers that your employer might need. However, listing these is optional.
Step 8: Provide your TIN
Enter your IRS-issued EIN in Box 8. You cannot be a nonprofit organization without an EIN number, so you should always use the EIN section and leave the Social Security number box empty.
Step 9: Provide certification
The section labeled “Part II” is for certifying that:
The information you have provided is true
You are not subject to backup withholding
You are a U.S. citizen (or U.S. person)
Any codes entered are correct
All you need to do in this section is provide your signature and the date.
Step 10: Submit the Form W-9 to the requester (and not to the IRS!)
There’s no need to send the form to the IRS. You simply send it to the entity that requested your W-9, and then your work is done.
Further Questions on W-9’s for Nonprofit Organizations?
The last several pages of the Form W-9 provide ample instructions and explanations about each section to be filled out. If unsure about some detail, check those sections for in-depth information on each requirement. It’s also a good idea to review what you have filled out to check for errors.
Although the Form W-9 is on the simpler side, there can always be unforeseen obstacles requiring assistance. If you’re still unsure about something and feel that you could benefit from personal guidance for your unique situation, consider contacting the Charity CFO. With our expert bookkeeping and accounting support, you can focus more on your nonprofit’s mission while we worry about the paperwork.
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All US businesses, for-profit and nonprofit, were subject to new revenue recognition standards starting by 2019. These new standards are detailed in ASC 606 and impact all companies that contract with customers to transfer goods or services.
Nonprofit accounting departments often move slowly, so while hopefully you’ve already implemented these standards, you should ensure that you have. And if you’re having trouble understanding what they mean to you, this article is for you.
Note: While often referred to as the “new revenue recognition standards,” ASC 606 has been in force since 2019 for most nonprofits. ASC 606 is often confused with ASC 958 (which addresses nonprofit entities’ financial statements). Nonprofit entities should understand ASC 958 and ASC 606, but this article focuses solely on ASC 606.
What Is ASC 606? And Does It Impact Nonprofits?
ASC 606 is a relatively new set of rules for revenue recognition. The Financial Accounting Standards Board (also known as the FASB) defines and codifies all nonprofit accounting regulations here in the United States, so this falls under FASB jurisdiction.
By 2019, most nonprofit organizations were required to adopt and implement these new rules associated with revenue from “exchange transactions.” These rules are called “ASC 606,” in which “ASC” stands for Accounting Standards Certification, and “606” represents the portion of FASB’s guidance in which revenue from contracts with customers is covered.
While the standards have been in effect for at least 2 years, you may still hear ASC 606 referred to as ‘“the new revenue recognition standards.”
This article offers a refresher outlining ASC 606 for nonprofits and what the rules cover. For a more in-depth discussion of ASC 606, please see FASB Accounting Standards Update.
Exchange Revenue vs. Non-Exchange Revenue
Nonprofit entities deal with two primary types of revenue, so confusing exchange and non-exchange revenue is easy to do. To separate the two, consider exchange revenue first.
Exchange revenue is revenue earned anytime you provide goods or services in exchange for money. It’s what we automatically think of when we consider traditional “for profit” scenarios.
The key word here is “exchange” – so, when you think of exchange revenue, think of exchanging goods or services for money.
On the other hand, non-exchange revenue (or contributed revenue) is unique to the nonprofit sector. Unlike traditional “for profit” scenarios, non-exchange revenue scenarios encompass any situation where a benefactor or donor contributes money or in-kind gifts expecting nothing in return.
Distinguishing these two is essential, especially since ASC 606 only encompasses exchange revenue, excluding non-exchange revenue entirely. ASC 958, a separate section of the Accounting Standards Codification, covers recognition standards associated with non-exchange or contributed revenue.
So, while many nonprofit organizations earn exchange revenue, this isn’t the case for all. Because some nonprofits don’t earn exchange revenue, ASC 606 doesn’t apply to all nonprofit organizations.
Does ASC 606 Apply To My Nonprofit?
ASC 606 might not apply to your nonprofit, but it’s easy to determine whether it affects your organization or not.
For example, if you sell goods or services at any point throughout the year, ASC 606 applies to your nonprofit. This includes organizations that:
Sell services, merchandise, or other goods and products, as this falls under the purview of ASC 606.
Hosts galas or other fundraising events where guests are charged admission, resulting in exchange revenue, hence the adherence to ASC 606.
In addition to these scenarios, ASC 606 rules apply to somewhat unconventional settings. For example, some organizations don’t charge participants for their services but bill a third party for the services rendered (including Medicaid or insurance companies). While it might not be a classic display of exchange revenue, this still classifies as such and falls under the ASC 606 regulations.
Aside from this, other areas you might consider part of the ASC 606 might not fall under these regulations. For example, gifts, contributions, and grants paid to your organization aren’t considered exchange revenue, even if they’re restricted for specific purposes. Due to this classification, gifts, contributions, and grants are exempt from ASC 606.
How Does ASC 606 Work?
ASC 606 outlines a 5-step process that accountants can use to analyze an organization’s exchange-based revenue stream. Using this process, accountants can determine when and how to recognize revenue on income statements or statements of activities.
ASC 606 5-Step Process
Upon a first look, the five-step process, as outlined by AICPA, can seem quite intimidating. However, despite the overwhelming appearance, it’s based on a straightforward principle: revenue can only be recognized when (or as) goods or services are provided.
So, it doesn’t matter when the customer actually pays. For example, the customer could pay you before receiving the goods or services, but you still recognize that payment as deferred revenue until meeting the performance obligation.
Or, if a customer pays after you provide the goods or services, you can recognize revenue once you meet the obligation and record the transaction in accounts receivable until the customer makes the payment.
Applying the five-step revenue recognition process varies from one organization to the next, but here’s what the base process entails.
1. Identify The Contract With The Customer
The first step in this process involves identifying the contract with the customer. Any time the nonprofit has an agreement with a third party to exchange goods or services for anything of monetary value, there is a contract.
For instance, when you buy a book from a local nonprofit bookstore, you enter into a contract. While the agreement isn’t explicitly written, this concept remains true from a technical standpoint. So, the first step in analyzing your organization’s revenue is to identify when your customers enter contracts with you.
2. Identify The Performance Obligation(s) In The Contract
Secondly, you need to identify the performance obligations stipulated in the contract. The performance obligation is straightforward: it is what the customer pays for.
In some cases, the contract may involve multiple performance obligations. For example, a nonprofit organization that is providing consulting services might outline multiple separate “milestones” throughout a 2-year contract. These milestones could include reports, presentations, or whitepapers that might be considered each a different performance obligation, making up parts of a larger contract.
Ultimately, a nonprofit can’t recognize this until a performance obligation is met. For example, suppose your nonprofit receives a payment of $5,000 in advance to perform consulting work at a future date. In that case, you cannot consider that money to be “revenue” until you begin to meet the performance obligations.
3. Determine The Transaction Price
Next, you need to determine the transaction price. In some contracts, this step is simple. For example, if you sell a book for $10, its transaction price is $10.
However, if you engage in a contract for consulting services where your total contract price totals $10,000, but there are several separate performance obligations with numerous components and considerations, this becomes more complex.
When you offer discounts, you must remove them from the total price if the discounts are considered likely to be exercised.
4. Allocate The Transaction Price To Performance Obligations
In the fourth step, you must allocate the transaction price to the performance obligations. Circle back to the example of the $10 book – if you sell a distinct good or service and there is only a single performance obligation, this is simple. You sell the book for $10, so the performance obligation (the book) is directly associated with the $10 price tag.
However, if you’re providing consulting services with a set of milestones (or performance obligations) for a single total transaction price, you need to estimate the relative value of each milestone. Consider the example of a $10,000 consulting contract. If you break this into milestones, it might look somewhat like this:
$1,000 for the initial assessment and report
$4,000 for the board presentation
$5,000 for the whitepaper at the end of the engagement
Of course, the contract might not divide the pricing like this, so you may have to estimate the allocation of price to each separate performance obligation.
5. Recognize Revenue When (Or As) The Entity Satisfies A Performance Obligation
The final step in the process is recognizing the revenue. Once you sell a book for $10 (or whatever the price), you can immediately acknowledge revenue once you hand the book to the customer, as the performance obligation is complete.
Or, if you’re providing consulting services, you may only recognize revenue as each performance obligation is met based on the relative value you assign to each obligation. Based on the example above, you could recognize the first $1,000 in revenue after completing the initial assessment and report. Then, after completing the whitepaper, you can recognize the final $5,000 from the contract as revenue.
What About Contributed/Non-Exchange Revenue?
ASC 606 and exchange revenue are entirely different from contributed or non-exchange revenue. Although we’ll cover contributed or non-exchange revenue in a future article, it’s essential to note these differences.
ASC 958, the section that covers contributed and non-exchange revenue, is entirely different from ASC 606, which we outlined in this article. Therefore, it’s essential you don’t confuse the two sets of regulations. Many nonprofits have exchange and non-exchange revenue, so understanding both sets of standards and how they impact your revenue streams is imperative.
Understanding ASC 606 for Your Nonprofit
While we’ve referred to ASC 606 as the “new revenue recognition standards” for nearly a decade, they’re far from new. However, just because these rules have been around for a few years doesn’t mean everyone fully understands them. For your nonprofit to run smoothly and compliantly, you must understand how ASC 606 impacts your organization.
Contact Our Accounting Team Of Former Nonprofit Auditors Today
If ASC 606 is foreign to you, or you haven’t implemented its standards, there’s a good chance your current accounting setup isn’t working as well as it could.
There’s no need to worry—many CPAs and accounting firms don’t regularly work with nonprofits. Due to their lack of regularity working with these organizations, it’s easy for these standards to go unnoticed. However, this means that certain CPAs may not regularly be familiar with straightforward solutions for challenges your organization faces.
Here at The Charity CFO, our focus is exclusively on nonprofit organizations. We focus on these organizations to provide knowledgeable assistance with bookkeeping, accounting, and reporting needs. Our team, including five former nonprofit auditors, is well-versed in the specifics of nonprofit standards and can efficiently handle any financial challenge you face.
Interested to hear more about how we can help? Contact us today to schedule a free consultation.
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After all, giving away money isn’t rational. Moreover, from a human behavior standpoint, the psychology of fundraising doesn’t appear to make sense. And yet, people across cultures and contexts give generously to organizations that share their values.
So, what forces explain fundraising psychology? And how can you harness those forces to raise more money for your organization?
The Psychology of Fundraising
There are many reasons your donors give you money, but we’ll list some of the most common ones here.
Which reasons matter most to your organization depends on your audience, but understanding which psychological triggers motivate your donors is the first step to overcoming your fundraising challenges.
A Sense of Duty
According to one survey, 96% of donors feel a duty to give back to society and help others.
They may use phrases like, “I have a responsibility to help my brothers and sisters.” Or, “This is just how I was brought up.” They associate donating with a sense of honor. At the very least, they feel giving back is an expectation placed on them by society.
Religious Faith
Tithing is a common practice in many faith traditions. While giving may be obligatory for this group, it doesn’t necessarily mean it’s joyless! Many give a portion of their tithe to support non-religious social causes or even increase their giving above 10% to live out their religious calling to help others.
Making a Difference
Givers from younger generations, like Gen Xers and Millennials, have a reputation for thinking globally. They want to make the world a “better place” or “change the world.” People motivated to make a difference often give money to organizations making things happen on a scale greater than an individual can accomplish alone.
Wanting to Belong
At our core, humans are social animals and your donors are no exception! Contributing financially to an organization can be a way of bonding with like-minded people or demonstrating membership in a pack. And research shows that donors give more when they have a sense of belonging! Savvy fundraisers will tap into this aspect of fundraising psychology and create opportunities for donors feel like they’re a part of a team or movement. Get your donors involved, and your donations will rise!
Anger
Many people are frustrated and angry about the way things are. And that righteous anger is a powerful motivator to support organizations fighting injustice. While it’s unfortunate that anger is a motivating force, it has tremendous potential to drive significant fundraising. So if your audience is angry, look for ways to help them channel that anger into finding positive solutions.
Why do donors give YOU money?
Understanding fundraising psychology is more than simply knowing what motivates your donors. You need to understand why they choose to donate to YOU.
After all, hundreds of nonprofits are working on almost every possible cause or mission. So why do they choose you?
What you offer your donors is a value proposition–you’re showing them why they should choose you and what they will get for their “investment.”
Your value proposition shouldn’t be an accident. It’s part of a well-defined communication strategy designed to attract your ideal customers.
Here are the 4 elements of a compelling value proposition:
1. Appeal
Your appeal is simply your likability factor. What do your constituents like about your organization? What are you doing or producing that they appreciate? What’s exciting about how you are showing up in the world?
Emphasize the humanity of your organization, writing, and speaking like real people! After all, people prefer to give to people — not to anonymous nonprofit corporations.
2. Exclusivity
If your audience perceives that your organization is the same as other organizations, they’ll have no reason to give you money. Instead, help them choose you by identifying exactly how your organization differs from other nonprofits with a similar mission.
Highlight unique aspects of your services, including specific programs and the communities you serve. Even if your mission is similar to another organization’s (for example, many nonprofits feed the hungry), you can emphasize the unique way you carry out that mission.
3. Credibility
Do your constituents honestly believe your organization can achieve its mission? Or that their money will reach the community you claim to support? No matter a donor’s motivation, they won’t give unless they are confident that their money will be used effectively.
So, how can you use fundraising psychology to increase your organization’s credibility?
Include statistics — talk about what % of your donations goes to services, the dollar value of services provided, or the number of people impacted by your work.
Tell stories that demonstrate your impact. Humans love stories and telling one individual’s transformation story is more effective than talking about your “mission” in generic terms.
Provide case studies about your success and the work yet to be done.
4. Clarity
Your audience won’t give if they can’t clearly understand what you do and how their donation will make a difference. Your audience isn’t involved in the day-to-day running of your organization, so you can’t assume they know what you do.
Your prospect needs to clearly understand what you do before you can tell them why they should give. Start by eliminating jargon, confusing words, and run-on sentences. Strive for clear, matter-of-fact messaging over clever or cute catchphrases. And ask for feedback from your target audience to ensure they grasp your mission and purpose.
A fundraising pro’s tip to multiplying online donations
Here’s a startling statistic:
Only 20% of people who click on a donate button make a donation.
In other words, even after you’ve convinced someone to navigate to the donation page, 80% of them will not give you any money!
That shows that not enough nonprofits are taking the psychology of fundraising seriously enough.
But Tim Kachuriak takes fundraising psychology very seriously as the Founder and Chief Innovation & Optimization Officer of Next After, a consulting firm dedicated to optimizing fundraising. He’s spent the last 15 years analyzing data from and implementing fundraising psychology within the nonprofit sector.
Tim has successfully raised conversion rates by 500% for his clients by adding more writing to their donation pages.
Many people think that “less is more” when it comes to copy in online marketing, but it’s not always true.
Donors want to be reassured that their money will be used wisely. And your donation page is your final chance to tell them exactly why your organization is the best choice for putting their money to good use.
So take advantage of this opportunity to sell your organization and your mission. Pull out all the stops and make the same argument you’d make to a donor face-to-face. Make them feel why they should trust your organization with their donation.
Understanding the psychology of fundraising can help you raise more money
Fundraising psychology tells us that people give to unique organizations that clearly communicate their effectiveness and likability.
Furthermore, the data shows that spelling out the reasons to give — no matter how many words it takes — is the best way to convert prospects to donors.
If you’d like to learn more about how the psychology of fundraising can help your organization raise more money, check out our podcast episode with Tim Kachuriak for a professional’s tips on getting more (and bigger) donations:
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You know you’ve got a board meeting every 2nd Tuesday at 7:30 pm. And you probably know the quorum rules by heart. But when was the last time you analyzed the structure of your board of directors?
More specifically, what board committees do you have? Are they the same ones that you need?
Are your nonprofit board committees contributing to the effectiveness of your work or simply checking off the boxes someone gave you when your organization was set up years ago?
Nonprofit board committees can have an outsized and positive impact on your organization’s overall mission. But you have to be strategic about how you create and use them.
While there are no hard-and-fast rules for committee structure in nonprofits, we’ll share our thoughts and current trends for making sure your board committees are contributing to the organization and making your life easier.
What Are the Essential Nonprofit Board Committees?
There are a few guidelines you can reference when coming up with the committee structure that works best for your nonprofit. The traditional structure starts with a few core committees and adds additional committees as needed.
Traditional Nonprofit Board Committees
Historically, nonprofits have identified three core committees to support the CEO or Executive Director as they fulfill the organization’s mission. These three are common to most boards, with additional committees created to supplement the work on an as-needed basis:
Nominating and Governance Committee
Finance or Risk Management Committee
Executive Committee
The Nominating and Governance Committee takes on the essential task of board development. Members of this committee recruit and welcome new members. They also educate the rest of the board on their duties and responsibilities to the organization.
Meanwhile, audits, financial management, and risk mitigation fall under the purview of the Finance or Risk Management Committee. While the entire board is responsible for financial oversight, the finance committee researches the finances in more detail. It reviews financial statements in detail and makes recommendations to the full board on how to maximize resources while minimizing risk.
And that brings us to the Executive Committee. The board’s officers and the CEO/ED typically serve on this board committee. The Executive Committee handles time-sensitive issues that come up between meetings and prioritizes the agendas for meetings of the full board of directors.
These core committees are often supported by other committees when necessary, including, but not limited to:
Fundraising Committee
Communication Committee
Investment Committee
Programs Committee
Compensation Committee
This traditional model has worked well for many nonprofits for decades. But the world of nonprofits is ever-evolving, and some organizations have started to move in the direction of a three-committee model that can make it easier to meet their needs.
What is the Three Committee Model?
Many nonprofits are moving to a three-committee model that covers most essential tasks while giving the committees a wider breadth of responsibilities.
Organizations that deploy the three-committee model will generally still have an executive committee, so it’s technically a four-committee model. But the executive committee’s role is more restrained than that of the 3 main committees.
#1: Governance
These committee members take the lead in everything related to board development. Their specific tasks might include things like:
Providing orientation for all new board members.
Creating necessary and relevant materials to enhance board meetings.
Evaluating the board’s overall performance.
An effective Governance Committee has the ability to maximize the board’s performance, which produces a ripple effect throughout the organization.
#2: Internal Affairs
The Internal Affairs Committee oversees all things operational and financial within the nonprofit. So they handle anything that directly influences the organization’s ability to fulfill its mission.
For example, the board may charge this committee with things like:
Overseeing financial details (including audits, investments, and acquisitions)
Maintaining a positive climate in which personnel can thrive
Managing the organization’s buildings and facilities
So, while an Internal Affairs Committee has the same financial responsibilities as a traditional Finance Committee, its obligations expand to take a more holistic look at the internal workings of the organization.
#3: External Affairs
The third committee in the model handles anything intended for people outside of the organization. Depending on the work of the nonprofit, this may include foundations, donors, and the media, among others.
Some of the tasks typically delegated to the external affairs committee are:
Fundraising
Marketing
Communications
Public relations
The External Affairs Committee presents a cohesive message to all constituents outside of the nonprofits, ensuring the organization presents a consistent message to the outside world in all communications, instead of fundraising and public relations talking about the organization in different ways or presenting competing agendas.
Can Non-Board-Members Serve On Committees?
Many organizations mistakenly think that only board members can serve on committees, but that is NOT the case.
When we talked to Linda Lysakowsi on A Modern Nonprofit Podcast, she told us that appointing volunteers to serve on your committees alongsideboard members can take some pressure off your board while enriching your organization.
Here are 3 benefits of adding volunteers to your committees:
1. Relieve Pressure From Your Board Members
Board members work incredibly hard to further the mission of your organization. And no matter the length of their terms, it’s helpful to spread the work around when possible.
Volunteers can lighten the load significantly. And that support can go a long way in preventing board burnout.
2. Expand the Pool of Potential Board Members
Organizations ask board members to make quite a big commitment, often off at least three years. But your organization is also making a big commitment to work under that person’s leadership for a few years.
Offering a volunteer a limited role on one of your nonprofit board committees can help you identify people whole are passionate about the cause and work well within your structure. It can be a way to identify and vet potential future board members.
3. Infuse Fresh Ideas
As humans, we naturally gravitate toward others who are like us. And, since current board members typically nominate new board members, nonprofit boards can suffer from a lack of diverse experiences and perspectives.
Inviting a volunteer to serve on a board committee can be likened to opening the windows to welcome the fresh breeze of new ideas and personalities.
Diversity can present itself in several ways:
Cultural perspectives
Life experiences
Professional expertise
Relationships and connection
Want to Get More From Your Nonprofit Board Committees?
Board committees can be a powerful tool for getting things done in your nonprofit. Yet many nonprofits simply accept the way things have always been or copy what they have seen other organizations do.
Your committees will provide much more value if you think strategically about how to deploy them to spread the work evenly and cover the areas where you need help most.
If you’d like to learn more about building and utilizing your Board of Directors, check our podcast with Linda Lysakowski.
Lynda has trained over 30,000 nonprofit professionals worldwide and holds the prestigious Advanced Certified Fund Raising Executive (ACFRE) title. And in this episode, she shares her best advice for creating a more successful board of directors.
https://thecharitycfo.com/wp-content/uploads/2025/05/Blog-Featured-Image-3-2.png6751080Paul Cook/wp-content/uploads/2025/03/fileuploads_222926_8055634_252-8e05624973e20b5de823aebdbcfd37df_LogoLeftAligned.pngPaul Cook2022-07-11 06:43:252025-07-21 07:56:19Nonprofit Board Committees In A Modern Nonprofit
Your finance committee spends the most time analyzing and studying your nonprofit’s numbers, yet your entire board of directors is responsible for financial oversight.
So, as the executive director or financial manager of a nonprofit, it’s up to you to ensure you prepare both the finance committee and the entire board to understand their roles and what you expect of them. Doing so helps you ensure your team truly understands your finances and can help you do your job more effectively.
Here are some quick ways to ensure that your organization has the financial support it needs to carry out its mission:
Recruit board members with financial and accounting expertise
All board members are responsible for the financial health of a nonprofit organization. However, you will need some board members that can do more of the heavy lifting in the nonprofit financial management space.
The degree to which your nonprofit needs financial expertise depends on the size and complexity of your organization. For example, if your organization has complex investments, you may want to add board members with investing expertise.
And if you can find qualified candidates with nonprofit finance or accounting experience, even better. Nonprofits have specific accounting needs that differ from for-profit companies, so there will be a learning curve even for experienced financial professionals arriving from the for-profit business sector.
Include nonprofit financial training component in board orientation
Many board members lack confidence in the financial oversight role. And as discussed above, even experienced financial pros may be new to the specific details of nonprofit financials. A lack of confidence reduces the questions and conversations about the organization’s financial performance in board meetings.
Time after time, we see the board delegating the responsibility of financial management to solely the finance committee, leaving the remaining board members in the dark about the finances.
Nonprofits can conduct a crash course training session to bring new members up to speed.
Your financial training for board members should include at least these basic elements:
An overview of the principal sources of revenue (earned revenue from programs, key fundraising events, and other significant sources of funds),
An overview of the major expenses (explaining which expenses are largely fixed, such as salary and others that are variable/discretionary).
A basic understanding of the organization’s assets and liabilities, such as cash reserves, liquidity of assets, and the details of oustanding long-term and short-term liabilities.
A copy of the latest financial statements and an overview of the critical assumptions and the KPIs that matter most to your organization. A written summary of the financial performance accompanying the financial statements will help non-financial individuals better understand key points.
In addition to an initial financial training at orientation, you might consider adding a financial training component to your annual board retreat to keep your entire board actively engaged with your finances.
Activate the Finance Committee
A strong finance committee is one of the keys to effective financial oversight.
Finance committee members typically have the most experience in accounting and finance. Therefore, they can help your nonprofit establish policies, develop robust budgets, and improve internal processes.
PRO TIP: To get even more capacity from your finance committee, include them in your strategic plan!
Every nonprofit should periodically develop a strategic plan. As part of the strategic plan, your organization should set goals for financial oversight and the overall accounting function. Then, charge your finance committee and financial management team with executing the financial elements of the strategic plan.
If financial oversight is not currently part of your strategic plan, consider including it. Your finance committee will be more effective if they are tasked with achieving specific goals within a designated time frame.
Discuss Financial Statements As a Team
Each nonprofit should have regular board meetings. And your board should review and discuss the most recent financial statements at every board meeting.
Don’t leave the financial statement review to a consent agenda, given how significant financial oversight is to the overall board members’ job description.
Nonprofit financial statements will vary from organization to organization, based on the size and complexity. Consider developing a financial reporting package or financial dashboard that is both meaningful and easily understood by staff, leadership, and the board.
Your financial statement review should include at least these 3 reports:
Some organizations will even develop projections and cash flow forecasts to help anticipate financial challenges and drive conversations around how to overcome them.
Beyond the finance committee…
Business finances can easily overwhelm a nonprofit team. Building a solid finance committee can help you get the support you need.
But financial responsibility doesn’t start and end with the finance committee. To increase your chances of success, you should charge your entire board and management team with understanding and engaging with your financials.
If you want to carry out your mission successfully, you need to be sure you have the financial strength to get you there. And that means running your nonprofit like a business.
You can read financial statements like a CPA
If you or your team need help to understand your financial reports, check out this free guide we created to help directors and boad members read and understand nonprofit financial statements.
We’ll let you know what a CPA is looking for when they review your balance sheet and income statement, so you can read your reports with an expert’s eye.
Today we’re very proud to announce that Zack Meyer is joining our team in the newly-created role of Director of Quality Assurance.
Zack joins us after two decades as a not-for-profit accountant in both public accounting and the nonprofit industry. In this new role, he will serve as one of our in-house experts on existing and emerging nonprofit accounting standards and auditing best practices.
His primary role will be to lead the organization’s quality control and training programs. In doing so, Zack will help ensure that our clients’ financials are prepared in accordance with general accepted accounting principles (GAAP) and their 990s meet IRS guidelines.
In an ever-evolving world of accounting and tax regulations, Zack will be the primary resource to the Charity CFO team and lead company-wide accounting training and technical updates.
Zack is a CPA and graduate of one of the nation’s top 3 accounting programs at the University of Illinois. And he began his career in public accounting focusing on audits of local and national nonprofit and governmental organizations.
In 2015, Zack moved across the desk and joined the finance team of a $100 million national not-for-profit organization based in Missouri. During his time there, he led the organization’s migration from a 15-year old legacy accounting system to a cloud-based solution, changed its basis of accounting, and implemented their first cloud and app-based expense reporting and time entry systems.
Zack has served as a volunteer and advisor to numerous local nonprofits. He looks forward to continuing to work with nonprofits both in St. Louis and nationwide.
Please join us in welcoming Zack Meyer to The Charity CFO!
https://thecharitycfo.com/wp-content/uploads/2025/04/Blog-New-Hire-3.png6751080Paul Cook/wp-content/uploads/2025/03/fileuploads_222926_8055634_252-8e05624973e20b5de823aebdbcfd37df_LogoLeftAligned.pngPaul Cook2022-01-19 07:55:582022-01-19 07:55:58Zack Meyer Joins The Charity CFO as Director of Quality Assurance
We’re proud to announce that Sara Welch has been promoted to the role of Staff Accountant at The Charity CFO.
Sara joined our team as an Accounting Assistant, coming from a background in both healthcare and higher education. She showed an immediate aptitude and passion for accounting, making herself an invaluable part of our client service team.
Sara first explored her passion for helping others by attending Occupational Therapy Assisting school after completing a Bachelor’s of Science in Exercise Science at Southern Illinois University – Edwardsville.
And while helping others was always the main goal, neither healthcare nor higher education seemed an appropriate fit. A chance meeting with The Charity CFO Founder and CEO Tosha Anderson opened Sara’s eyes to the world of nonprofit accounting.
She has excelled at her role and is eager to continue growing within the company.
In her free time, Sara enjoys camping, hiking, and all things outdoors. She also enjoys painting, traveling to new places, and hosting game nights for friends.
Please join us in congratulating Sara on her promotion! There are many ways to help others, and we’re so glad that Sara has chosen to help us support our clients and the valuable work they do in their communities.
https://thecharitycfo.com/wp-content/uploads/2025/04/Blog-New-Hire.png6751080Paul Cook/wp-content/uploads/2025/03/fileuploads_222926_8055634_252-8e05624973e20b5de823aebdbcfd37df_LogoLeftAligned.pngPaul Cook2021-12-15 08:00:202025-07-21 07:56:24Sara Welch Promoted to Staff Accountant at The Charity CFO
We’re very happy to announce that Isabel Sippo has joined our growing team in the role of Onboarding Specialist.
Isabel’s philanthropic passion started at St. Louis University where received a Service Leadership certificate after completing workshops, classes, and over 300 hours of community service.
She gave volunteer accounting assistance to the YWCA and instructed exercise classes to retired priests at Jesuit Hall, all while earning Business Administration degrees in Accounting and International Business!
Isabel then went on to receive her Master’s in Business Administration from Fontbonne University.
After over a decade of accounting experience, including over 4 years of auditing non-profits, school districts, and healthcare facilities, and 5+ years working as the Finance Director of a large non-profit, she is happily transitioning to The Charity CFO as an Onboarding Specialist.
Her experience, experience, knowledge, and appreciation of the nonprofit sector will bring so much value to our clients. Especially since the onboarding process is so critical to their success.
Isabel will work exclusively with our newest clients to both catch up on backlogged bookkeeping needs and clean up any existing accounting issues. At the same time, she’ll help our nonprofit clients implement best practices and processes that optimize their back-office, save them countless hours, and give them the clarity they need to move their mission forward.
In her free time, Isabel values her family time, donates enthusiastically to American Red Cross: Heroes for Babies, volunteers at local charities during the holidays, and finds creative ways to use her hobbies to fundraise for charities dear to heart.
Please join us in welcoming Isabel to our team. Our new clients can rest assured that they’ve got the perfect partner to help them modernize and optimize their accounting department!
https://thecharitycfo.com/wp-content/uploads/2025/04/Team-Isabel-Sippo.png6751080Paul Cook/wp-content/uploads/2025/03/fileuploads_222926_8055634_252-8e05624973e20b5de823aebdbcfd37df_LogoLeftAligned.pngPaul Cook2021-12-01 06:00:422025-07-21 07:56:25Isabel Sippo Joins The Charity CFO as Onboarding Specialist
We’re proud to announce that Triná Owens has joined The Charity CFO in the role of Accounting Manager!
Triná joins our team after serving in senior finance positions at two different local St. Louis nonprofits. Her knowledge of the nonprofit industry and her first-hand experience navigating the challenges of nonprofit accounting will make her an invaluable asset for our clients.
Triná holds a Master’s Degree in Business Administration and a BA in Accounting from Harris-Stowe State University. She decided early in her career to only serve nonprofits with her skills in accounting and finance, and she honed her talents working for several nonprofits in the St. Louis area.
She is dedicated to furthering her professional growth to better serve the nonprofit community, most recently graduating with the Spring 2020 Emerging Leaders cohort with Focus St. Louis.
When she isn’t working with our nonprofit clients, Triná serves in several volunteer roles, including:
Board Treasurer for Black Girls Do STEM
Incoming Board Treasurer at Deaconess Nurse Ministry
Acting in a financial and outreach capacity within her church,
And helping facilitate and lead groups on developing budgets for nonprofits and churches.
As if that doesn’t keep her busy enough, she was also responsible for her church’s finances and outreach for 10+ years and held small group sessions at small her church teaching congregants how to budget. Most recently, she assisted a class with Eden on creating a budget for churches and other nonprofits.
Please join us in welcoming Triná to our team! We feel fortunate to have her with us…and we know that our clients will feel the same way!
https://thecharitycfo.com/wp-content/uploads/2025/04/Blog-Trina-Owens.png6751080Paul Cook/wp-content/uploads/2025/03/fileuploads_222926_8055634_252-8e05624973e20b5de823aebdbcfd37df_LogoLeftAligned.pngPaul Cook2021-11-24 13:18:122025-07-21 07:56:25Triná Owens Joins The Charity CFO Management Team
On this week’s episode of A Modern Nonprofit Podcast, CEO Tosha Anderson invites Eric Ressler as her guest. Eric Ressler is the Founder and Creative Director at Cosmic, A Social Impact Creative Agency. Eric Ressler expresses his opinions and expertise about, “The most effective ways to expand visibility and maintain funding in your business.” Why do so many social impact organizations struggle to find, grow, and maintain funding? Eric breaks this question down and gives listeners tips to implement in your own processes. What does the future of social impact fundraising look like? Eric goes into the importance of your digital footprint and doing it in an authentic way. We cover why does social impact organizations invest in their digital strategy and platforms? We also hit on why should social impact organizations concern themselves with their brand when it seems like there are more important things to focus on? Finally why is the overhead percentage the wrong metric for assessing a social impact organization’s effectiveness? This episode is a wonderful conversation and a must listen.
https://thecharitycfo.com/wp-content/uploads/2025/04/1591742835940.jpg200200Paul Cook/wp-content/uploads/2025/03/fileuploads_222926_8055634_252-8e05624973e20b5de823aebdbcfd37df_LogoLeftAligned.pngPaul Cook2021-07-28 12:00:312025-07-21 07:56:26The most effective ways to expand visibility and maintain funding in your business.
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