On this week’s episode of A Modern Nonprofit Podcast, CEO Tosha Anderson invites Eric Ressler as her guest. Eric Ressler is the Founder and Creative Director at Cosmic, A Social Impact Creative Agency. Eric Ressler expresses his opinions and expertise about, “The most effective ways to expand visibility and maintain funding in your business.” Why do so many social impact organizations struggle to find, grow, and maintain funding? Eric breaks this question down and gives listeners tips to implement in your own processes. What does the future of social impact fundraising look like? Eric goes into the importance of your digital footprint and doing it in an authentic way. We cover why does social impact organizations invest in their digital strategy and platforms? We also hit on why should social impact organizations concern themselves with their brand when it seems like there are more important things to focus on? Finally why is the overhead percentage the wrong metric for assessing a social impact organization’s effectiveness? This episode is a wonderful conversation and a must listen.
https://thecharitycfo.com/wp-content/uploads/2025/04/1591742835940.jpg200200Paul Cook/wp-content/uploads/2025/03/fileuploads_222926_8055634_252-8e05624973e20b5de823aebdbcfd37df_LogoLeftAligned.pngPaul Cook2021-07-28 12:00:312025-07-10 07:55:37The most effective ways to expand visibility and maintain funding in your business.
For many of us working the 9-5/five days a week grind, Fridays are that final push towards the weekend. That said, Fridays can also feel like one of two ways based on your level of work or confidence: you’re stressful, or on cruise control.
That’s why our expert team of certified public accountants at The Charity CFO want you to make the most of your Friday. You should walk out of your nonprofit office knowing you did all that you could to be productive and proactive before the weekend. While we both know our work of helping better our communities never rests, it’s important to have time to better ourselves!
FAQ Fridays Webinar Description for Nonprofit Leaders and Professionals
So for a limited time, The Charity CFO Founder & CEO Tosha Anderson will be joined by the organization’s COO Tim Hudson for FAQ Fridays, a once-a-week morning webinar series to help nonprofit leaders, board members, volunteers and curious learners become more knowledgeable about today’s trending not-for-profit tips and tricks.
Topics Covered in The Charity CFO Free Friday Webinar Series
This webinar series will not just cover accounting, though. Tosha and Tim will cover topics like:
Year-End Compliance
Fundraising
Nonprofit Management Tips
Nonprofit Leaders Most Asked Questions
Best Bookkeeping Tools and Practices
And more!
The best part about this webinar series? It’s completely FREE! But make sure you register, because spots are limited. Mark your calendars as “Busy” on Friday mornings from 10:30 AM – 11:30 AM CST. Trust us, you won’t regret it.
As always, I’m always available to chat if you recognize your nonprofit accounting isn’t where you’d like it to be, or if you know you can do better in respect to your bookkeeping practices. Check out our services and request a free consultation with Tosha to ensure your nonprofit can truly maximize its mission.
Team work makes the dream work. And if your dream is to find an expert accountant to help you handle your nonprofit accounting and bookkeeping, then this exciting announcement is for you.
The Charity CFO, a boutique accounting firm that provides specialized nonprofit accounting and bookkeeping services, is pleased to announce the promotion of Tim Hudson to the position of Partner with the firm.
Tim currently serves as the organization’s chief operating officer and focuses on the promotion of innovation and transparency in the process as well as presentation of financial matters to all stakeholders. Tim is especially active and provides oversight to the service delivery and accounting functions of The Charity CFO.
Tim Hudson is now an active partner of The Charity CFO.
“We are delighted to have Tim become a Partner with the firm. Tim has shown himself to be an exceptional certified public accountant and The Charity CFO would not be where it is today without him. He will continue to play an important role in the overall growth of the company.” said Tosha Anderson, the firm’s Founder, Chief Executive Officer, and Managing Partner.
Tim has been part of The Charity CFO since 2018. Prior to joining the firm, Tim served various roles at Boeing Company, Ernst & Young, and the Principal Financial Group.
He also holds a Master of Accountancy and Bachelor of Science in Accounting with Summa Cum Laude honors, both from Truman State University. Tim lives in St. Louis, MO, with his wife, Sarah.
About The Charity CFO
The Charity CFO was founded in 2014 to offer accounting and thought leadership skills to nonprofit organizations. After realizing the need for specialized accounting services with limited financial resources and increasing pressure to keep costs low, The Charity CFO dedicated itself to working with nonprofits to educate stakeholders and implement best practices in operations as well as accounting.
Working with small to mid-sized nonprofits, ranging from start-up organizations to organizations fundraising more than $6 million per year, The Charity CFO operates to support causes that improve our communities. Walking side by side with nonprofits across the United States, the organization’s focus remains largely the most underserved segments of this niche including social services, arts, and education-based missions.
To learn more about The Charity CFO, visit https://thecharitycfo.com. To request a free consultation with Tim Hudson or Tosha Anderson, complete this brief form.
https://thecharitycfo.com/wp-content/uploads/2025/04/1599083489350.jpg400400Paul Cook/wp-content/uploads/2025/03/fileuploads_222926_8055634_252-8e05624973e20b5de823aebdbcfd37df_LogoLeftAligned.pngPaul Cook2021-01-06 17:06:232025-07-10 07:55:44Tim Hudson Named Partner of Expert Nonprofit Bookkeeping Firm
Are audit services on your mind as a nonprofit organization leader?
Do you run a non-profit and worry about your fiscal fitness? Are your productivity and scalability as efficient as it could be? If you’re concerned about these things for your organization, then you should consider an audit.
As a non-profit, you owe it to your donors to stay as lean and as efficient as possible. And in order to maintain your NPO status, you need to keep good record books. So enlisting outside audit services can be just what you need to be successful.
And don’t worry if the mention of an audit sent a shudder down your spine. We get it, nobody likes the idea of getting audited, but outside of the IRS, an audit can be a valuable tool to assess your current situation and look at the areas that can be improved.
If you’re concerned about how to fully utilize an audit, keep reading. We’ve got you covered on the different types of audit services as well as how they can benefit you and your organization.
Four Different Types of Audit Services
Nobody likes the idea of an audit. However, when it comes to maintaining the financial health of your nonprofit business, audits are necessary. An audit can take less time if you can keep your financial paperwork organized and thoroughly documented.
There are several different types of audits that are done by different people and will give you different outcomes based on your goals. Some audits are done internally while others are external and require an outside point of view.
When many people think of audits they think of accountants scrutinizing your finances. But operational audits are also just as valuable to your organization.
1. Operational
An operational audit will look objectively at the systems and functions of your business. The audit will assess your business’ systems and productivity as well as your available resources. They will then make their recommendations for how these areas can be improved and what additional resources will be necessary to make the changes needed.
Operational audits can look at your systems and processes as well as your various departments; these can include IT, HR, and staffing. Additionally, if you find your organization continually missing your goals and objectives, then an operational audit can shine a light on this. You can learn why these goals weren’t met and what can be changed to start meeting your goals and objectives in the future.
2. Financials
A financial audit will evaluate your current financial situation for your business or nonprofit organizations. After their complete assessment, they will give their recommendations for how you can improve the fiscal health of your charity.
They will look at your accounting records as well as your financial reporting of accounts receivable and payable. So, it is vital to keep good records so you can get an accurate assessment of your financial situation within your nonprofit.
If you want your nonprofit to help as many people as possible, you must be fiscally responsible year after year. If you find your organization continually behind with your accounting then the help of a CPA can benefit your company.
A professional bookkeeper will help you keep your records so that you never again dread another audit. Audits are helpful and beneficial tools for your company. And having good records can make them smooth and seamless which will allow you to learn from them rather than stressing out about getting them the right records for their audit.
3. Internal
An internal audit is usually done by and for the management of your company. This form of assessment gives light to how your company can make improvements and grow in the company years.
Regular internal audits are important to shine lights on possible areas of growth within your company. It doesn’t do your business any good to continue to do things as they’ve always been done when there is a better way of doing it.
In order to truly grow your company and help more people with your non-profit, you need to continually be open to new ways of doing things.
4. External
An external audit is done by a neutral third-party person or group looking at your business or nonprofit from an outside point of view. These audits are just as important as internal audits and will provide your company with a much-needed alternate viewpoint.
Additionally, by conducting an external audit you open your business up to learning about possibly blind spots that you hadn’t noticed before. This external point of view is vital to growing a healthy business so don’t shy away from it. It can be difficult to ask the opinion of someone outside of your organization, but it is imperative to healthy growth.
By bringing in an external CPA to look at your records regularly you can ensure that your charity will be able to help as many people as possible. While it can be difficult to bring in an outside group of people to dive into your finances, this is a vital step to providing valuable insight and reassurances that you’re operating a successful business.
Keeping good records in accounting software is vital to quick and easy audits. Additionally, having a bookkeeper can improve your audit experience. By having a professional help you keep good records in an organized manner can help you to have a better audit.
Bottom Line: Keep Your Business Financially Healthy
As you can see an audit doesn’t have to be scary. In fact, it can be a healthy process to learn where your non-profit can improve over time.
And enlisting the help of external audit services can be a great way to take an objective look at your non-profit. You’ve put your whole heart and soul into helping those who can’t help themselves. Don’t risk everything by not keeping your organization running efficiently and financially responsibly.
So, if you think that an audit would be a good experience for your non-profit, then find a CPA you can trust to come and take an objective look at your company today. With the help of an experienced professional, you can ensure that your non-profit will be around for years to come to help many more people.
So, if you’re looking for help on anything from filling out your Form 990 to updating your bookkeeping, then let’s chat. We offer affordable services and can help you set up your non-profit for success today.
https://thecharitycfo.com/wp-content/uploads/2025/04/Screen-Shot-2020-10-12-at-11.10.33-AM.png318464Paul Cook/wp-content/uploads/2025/03/fileuploads_222926_8055634_252-8e05624973e20b5de823aebdbcfd37df_LogoLeftAligned.pngPaul Cook2020-10-12 16:17:032025-07-10 07:55:48The Different Types of Audit Services and What They Mean For Your Nonprofit
From wildlife funds to children’s charities and the ASPCA to international NGOs, no matter what they support, most charitably oriented organizations have at least one thing in common: a resource deficit. There are only so many staff members nonprofits are able to hire; only so much space they can rent, and never enough time in any given day.
Well, never fear. Automation is here and it’s got all the timesaving, cost-cutting, tech you need to bulk up your nonprofit’s resources and boost productivity when you need it most – particularly when it comes to marketing and communications efforts. And in case you don’t quite know where to begin, here are a few thought starters from the Charity CFO’s research library.
A different approach to marketing
Marketing is an invaluable resource for nonprofits, whose sole mission is to reach out to likeminded people who are willing to lend support. And automation in the information age has made connecting with people at the touch of a button a real possibility.
The first question that may spring to mind is, “But how can a machine replace real human interaction?” The answer is, it doesn’t have to. All it does is make meaningful interaction more accessible.
For starters, marketing automation means that you can connect with your database in the following ways:
Automatic email messages – Crafted by humans, managed and sent by machines, whenever you need them to be.
Automatic responses to queries – Depending on the tech you choose, these can range from simple, “We’ve received your message and will get back to you” responses, or AI-driven responses that can answer more complex questions.
Automated birthday messages – These are a great value-add for donors and other supporters; a personal touch that (ironically) can be done automatically.
Targeted or Programmatic Advertising – These are tools that will effectively bring potential donors to you, based on their searching and browsing habits.
Tools to take a look at
The digital age is a Shangri-La for communicators. Anyone old enough to think back to the 80s or 90s will remember terms like “The check is in the mail” and “Just fax it through”. Nowadays, paper has disappeared for the most part. Letters are rarely sent through the mail anymore and checks have given way to electronic funds transfers, online credit card payments, and PayPal.
Mailchimp, Emma, and ActiveCampaign are just three examples of email marketing platforms that have taken the communications world by storm over the last few years. In 2019 alone, over 340 billion mails were sent from Mailchimp’s platform, making it the most popular contender on the list. But that’s not necessarily to say that it’s the best. Mailchimp does have great features and is quite user friendly, but it all comes down to personal preference.
The common denominator is that these platforms have made creating email templates and mail design something anyone can do. And you can schedule emails well in advance plus automate several communication processes.
Salesforce.org is a large CRM (Customer Relationship Management) platform that has designed automated tools specifically geared at NPOs. Their Power of Us Hub is a resource center that helps nonprofit organizations communicate – both internally and externally – and connect through training and employee engagement initiatives.
Salesforce’s Nonprofit Success Pack provides subscriber access to operations systems, donor management programs, and cloud-based communication platforms like Marketing Cloud and Pardot.
Salesforce isn’t your only CRM automation option, though. Bitrix24 offers up to 12 users in your organization FREE access to email and telemarketing tools, reports, and quite a bit more. Neon CRM has combined CRM and fundraising platforms, and Salsa CRM offers their own branded CRM, fundraising, and relationship management tools.
Content is king
That’s just the beginning of the automated solutions that are available for nonprofits who want to ramp their communications efforts up to the next level. But one thing that’s always important to bear in mind is that, because all of these amazing tools are now available to communicators, it’s easier for messages to get lost in the clutter.
That’s where the human element comes in. Marketing tools in the right hands are like paintbrushes in the hands of a master. It needs to be said that automation is not actually robotic. Before anything can be automated, a communications framework must be laid so that everything your organization needs to say is driven home effectively.
So, before you go fully automatic, consider the importance of copywriting (not to be confused with copyrighting), to make sure that your messaging is on point; design and corporate identity, for an aesthetic that will appeal to all stakeholders and stay consistent; and marketing strategy, so that you have an ultimate goal in mind for what you’d like your communication to achieve. More detail on all of that in a future post!
Trust the experts
The Charity CFO is a leader in managing business and accounting processes for nonprofits. We’re consistently updating our knowledge of nonprofit industry trends so that we are able to provide nonprofit agencies with the resources they need, when they need them.
Subscribe today for more informative business-related articles. And follow us on Facebook @thecharitycfo, and LinkedIn @tosha-anderson for regular updates.
https://thecharitycfo.com/wp-content/uploads/2025/04/three-black-handset-toys-821754-scaled.jpg19202560Paul Cook/wp-content/uploads/2025/03/fileuploads_222926_8055634_252-8e05624973e20b5de823aebdbcfd37df_LogoLeftAligned.pngPaul Cook2020-02-18 21:15:182025-04-30 15:55:21Automating Communication for Nonprofits – A Short Guide
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