A Modern Nonprofit Podcast: How Nonprofits can Start Investing in Technology
On today’s episode, Tosha is joined by the Executive Fundraising Coach at Auxilia, Paul Morris. Auxilia is a technology platform created to help community driven nonprofit organizations with donor outreach, engagement, and retention.
Paul and Tosha collaborate on a discussion about nonprofits investing in technology. There is almost an unwritten fear or stigma associated with nonprofits and using dollars to invest in technology. Sometimes, this can seem counterintuitive to achieving its mission, when in today’s world it is necessary.
Tune in as Paul and Tosha breakdown some whys behind technology investment in nonprofits.
Why Don’t 501c3’s Invest in Technology?
Paul believes there are 2 core reasons why more nonprofits aren’t investing in advancing technology within their business model.
- An investment into intangible assets
- Under resourced
From Paul’s experience it begins with the fear of funders and/or board members critiquing the businesses’ decision to invest here. Many nonprofits may hear that spending dollars on technology isn’t as effective as throwing those same dollars towards a specific program. The misconception is that the labor it takes to do something that can ultimately be automated will actually create future efficiencies within the organization. Technology is a tool that can free people up to spend more time on those programs that need a little extra love, instead of spending time on mundane tasks that deserve to be automated and hands free.
Sure, an investment like this might take a little more effort up front, but it opens so many more opportunities on the back end. This is what Paul refers to as a wise or smart investment. These can actually help propel the mission forward. Unfortunately not all donors or board members may understand this, which makes it important for the nonprofit leader to thoroughly explain the value of a move like this!
Secondly, many nonprofits are under-resourced. This is the more commonly understood reason. Similar to the first, many programs and issues within the nonprofit typically are a higher priority on the to-do list. So, technology tends to be the first item to go. Ultimately, Paul’s experience tells us that within the nonprofit sector, technology currently does not rank high for dollar spends. There aren’t many opportunities for technology grants and funders like to give towards the cause, so making a case for spending dollars on technology advancements can be a hard, uphill battle.
Deciding the Right Tech Stack for Your Business
Although not mentioned, but completely understood; technology can be intimidating! When it comes to choosing the right technology to help your business become more efficient, where does one even begin?
Tosha shares how she decides how to sift through the never ending technology options. First and foremost, she likes to identify what the business needs, specifically. Where is the gap and what do they not currently have?
Once she defines what this could be, she then works through the current providers already offering solutions to her business. Maybe her payroll provider offers a benefit administration solution. Now she doesn’t have to look out for the administrative solution on top of what she already pays the payroll provider.
Before long, having all the solutions under different providers can start to look like streaming services on a personal bank account. Look at it this way, sometimes one streaming service is all you need to watch your favorite TV shows and movies. The same can be true for tech solutions within a business. Consolidation can be a great way to reduce expenses and keep things efficient. Paul even adds that using a current provider for a new solution can be leveraged for savings. As a loyal customer, a discount might be available for 2 services opposed to one.
Auxilia is also a valuable resource for this type of conversation. Paul and his team will coach businesses so that they can provide your business with personalized guidance and suggestions that help for more successful fundraising. They are the experts and can help your business find the right road to travel. Read more about Auxilia here.
Starting the Conversation
Tosha wraps up the conversation by asking Paul how to get the board engaged in making technology advancements or at the least starting the conversation.
Primarily, it’s always best to start early. There are plenty of ways to justify making this sort of move, but it’s crucial to be prepared and proactive about even proposing this. If it hasn’t been made a part of the annual planning or strategic vision, this could be a great place to start. The idea of making things more efficient or better delivering program initiatives tends to do well with the board. It’s making sure to express the value of the change and the impact it can make.
Paul mentions a group called NTEN which is focused on advancing technology as a toll within the nonprofit space.
Another idea introduced by Paul is to establish a task force. Here, it’s important to be very clear in what the purpose of the task force is. In his opinion, people aren’t empowered by serving on a committee, but they are empowered by serving on a task force.
When the vision is clear, the leader can begin involving outside stakeholders or board members who have experience in technology to help eliminate guesses. A leader who has the courage to say, ‘this is what we’re doing because it’s good for the organization,’ is a leader people want to follow.
On the other hand, it’s also essential for boards to trust the body they are governing. People feel empowered when they are trusted to do what’s best for the organization. They feel like a part of the solution that can propel the organization forward.
Paul encourages the listeners to trust that the team is making good decisions for the benefit of the organization, and to let go of the need to control.
Connect with Paul on LinkedIn or through Auxilia. He is one of 5 coaches with a combined century of experience. Whether it’s development needs within the business, or even validation Auxilia has the expertise you may be looking for.
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