How Nonprofit Technology Can Further Your Cause

by | Feb 23, 2021

Are you the proud owner of a nonprofit that’s looking to take your organization to the next level? Are you curious to learn about different things you can integrate to give yourself an edge? If so, then you need to learn more about how nonprofit technology can streamline your organization.

Doing so can help turn your nonprofit’s greatest weakness into a strength. For example, with the right accounting services, you’ll be more in-tune with the donations that you receive.

See below for an in-depth guide highlighting the benefits of nonprofit technology and how it can help your organization thrive moving forward.

1. Well-Oiled Machine

Nonprofits are like fish, they can only grow to the size of the pond they live in. If you don’t take the time to organize your business model, it will stunt the growth of your organization moving forward.

Not to mention the fact that if you make a mistake such as losing funds that were donated to you, you could be charged with the misappropriation of funds.

Despite your best effort, you might find it difficult to balance your organization’s need for things like event planning, bookkeeping, production, communications, marketing, and so on.

This is where nonprofit technology can be of tremendous help. For example, you could use event planning software to organize every event or gathering you have from this day forward.

It can help you get a proper headcount, see who is bringing what (EX: tents, food platters, etc.), and where your volunteers will be assigned that day.

This software can also help you control your budget. If you know the exact number of people attending, then things like calculating food serving sizes become that much easier. Stick with the one-pound rule: cater one pound of food for every adult in attendance, as well as 1/2 pound for every child.

2. Optimize Communication With Your Donors

Every successful nonprofit has a group of advocates. These are what’s known in the industry as “supporters”. However, a constructive nonprofit doesn’t wait for the supporters to take action, they’re proactive in keeping their supporters engaged.

Nonprofit technology has made it easier for organizations to keep their most active followers engaged. You can streamline communications with them and maximize each supporter that you have.

For example, you can use your best judgment to invite the right supporters to events they’ll be interested in. This defeats the traditional “email blast” method, which can quickly cause them to lose interest.

It can also help you keep in constant communication with them. You can use technology such as Slack, Zoom, etc. to discuss your nonprofit initiatives with them in their preferred method of communication.

Nonprofit technology can also make it just as easy to talk to your entire support network as it is to talk to one individual.

Let’s say you want to alert everyone to an upcoming event, but wanted to provide more insight to certain individuals. If so, you could use Slack to send a message to the entire group, then direct message those that you had extra insight for.

3. Better Understanding of Your Donors

First and foremost, if you’re struggling with balancing your organization’s finances, don’t leave that to chance. Hire a nonprofit accounting service to get everything back on track.

To ensure financial security for your nonprofit in the future, you have to gain a better understanding of your donor base. The more you know about them, the more engaged they will become.

There is nonprofit-focused CRM (customer relationship management) software that can help you:

  • Track all donations on an account by account basis.
  • Connect your donors/supporters with other like-minded supporters in your database (to form a community).
  • Track the events that each donor attends on an account by account basis.
  • Understand the best forms of communication with each donor.
  • Organize all of the contact information for each donor in their accounts.

Without a CRM system, a person might attend one event, donate $25, then slip through the cracks of your nonprofit’s outreach capabilities. Make sure that no donor is ever left out. It’s how you grow the community surrounding your organization.

4. Increases Your Revenue

Say no more, right? If there’s a way to increase your organization’s revenue, you’re in! Nonprofit technology has proven to do just that for those that take advantage of it.

By integrating nonprofit technology, you can offer ways for your donors to donate online. They simply enter in their card information as they would when they online shop.

This makes it incredibly easy for you and your donors. You can also offer them a way to set up monthly or bi-weekly withdrawals from their account, so they don’t even have to think about it anymore.

5. Optimize Your Website

Do you wonder why it seems as if your site visitors are landing on your site, then navigating away from it without clicking on any other page? This is what’s known as a bounce rate.

Nonprofit technology can help you assess what issues your site has that are harming the site user experience (in other words: what’s scaring them away). This can help you lower your bounce rate and capitalize on those that come across your site.

The more site visitors you capture, the more donors you have for your nonprofit organization. Then you can use your CRM software to build meaningful relationships with each of them!

Take Advantage of Nonprofit Technology Today

Now that you have seen several ways that you can take advantage of nonprofit technology for your organization, it’s time to take action!

Be sure to visit this page to listen to our podcast, the Modern Nonprofit Podcast, to learn more about streamlining your organization.

For more inquiries, please be sure to reach out via our contact us page and we will be happy to assist you further.


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