Zachary Wigal is an avid gamer, hard rock devotee, traveler, sporadic bookworm, and racing enthusiast from southeast Michigan. And now, as the founder of Gamers Outreach Foundation, his life is split between Ann Arbor and Los Angeles.
His nonprofit organization helps kids cope with long-term medical treatment by providing gaming hardware and software to hospitals. From a bunch of high school kids with an interest in hosting video game tournaments, to helping thousands of children per year in hospitals, Gamers Outreach has evolved since its founding. The organization’s vision has since evolved to ensure children in hospitals everywhere have access to relief and activities.
Zachary’s vision and unique nonprofit experience is what prompted Tosha Anderson, founder & CEO of The Charity CFO, to join her on A Modern Nonprofit Podcast. In the latest episode of this widely-informative series, the two discuss:
How to target unique donors and volunteers
The power of social media and marketing for nonprofits
Changing leadership styles of nonprofit founders and enthusiasts
Hacks to effectively managing a small team
Advice to newbie nonprofits
And more!
If you’re looking for a compelling story and want to be inspired to achieve more with your not-for-profit organization, then you’re in luck! Don’t forget to subscribe to A Modern Nonprofit Podcast for more content, stories and insight.
Additional Notes for Listeners
Interested in helping others level up? You can make a difference for your fellow hospitalized gamers too. Join Zachary’s quest to provide kids in hospitals with access to play through the power of video games by visiting the Gamers Outreach webpage. You can also follow Zachary and the entire Gamers Outreach crew on Twitter.
And if you’re looking to maximize your nonprofit’s mission as it relates to improving your accounting and bookkeeping, then you are in luck. Tosha and her team of expert accountants at The Charity CFO provide specialized bookkeeping services for nonprofits of all shapes and sizes. Visit our website to learn more about the unique opportunity to walk alongside our boutique, nonprofit-centered accounting firm.
https://thecharitycfo.com/wp-content/uploads/2025/04/Keys-to-success-for-young-nonprofit-leaders-1.png7201280Paul Cook/wp-content/uploads/2025/03/fileuploads_222926_8055634_252-8e05624973e20b5de823aebdbcfd37df_LogoLeftAligned.pngPaul Cook2021-03-08 03:31:322025-06-26 07:55:54A Founder’s Story: High School Student turned CNN Hero
Is it time to create a business plan for your nonprofit?
If so, you need to consider what your service is. You also need to consider what your goal is for your business.
When it comes to creating a nonprofit, you still need a business plan. You need something that is going to guide your nonprofit. You need something that is going to tell you what your goals are, what marketing strategies you need, who your target audience is, how to file taxes, and more.
A business plan for a nonprofit is absolutely essential because it will tell you how to start and succeed in your organization. It means you have a plan to help people.
Creating a business plan for your nonprofit is easy if you follow these steps!
However, in order to be a successful nonprofit, you need to know everything that goes into a business plan.
Here’s a guide on the specifics on how to create a business plan for a nonprofit.
Creating a Business Plan, but Research First
The first part of starting any business is doing your research. Part of your research is figuring out what kind of nonprofit you are going to be.
You’ll need to create a mission statement and figure out your nonprofit is going to be unique from others.
Along with your research, you should fill out nonprofit tax forms. You need to figure out how to file for tax-exempt status since you are operating as a nonprofit.
Another part of your research is seeing if you need limited liability protection. If you are a director or operator for a nonprofit, you don’t want to be liable for any debt accumulated by your nonprofit organization.
Your Executive Summary
Another part of a business plan is the executive summary. This is exactly what it sounds like, a summary of your entire business plan.
It’s what your nonprofit will be made up of. Your executive summary should include a mission statement, what your goals are, what your past history is, and what makes your nonprofit different from others.
It’s a full overview of everything you plan to do in your nonprofit.
What Your Program Is About
A business plan can also share what your beliefs are, specifically what your mission statement is.
It’s what makes you distinguished in your nonprofit. You are figuring out what you are working towards as an organization, what you are trying to help out in.
When you figure out what your purpose is as a nonprofit organization, it can help you clarify it in your business strategy. Your business plan discusses the ways you will promote and grow your nonprofit.
It should be a detailed plan on how you plan to help those in need, the community, or whatever your program is going to be doing.
Your Marketing Strategy
Another part of your business plan is your marketing strategy. This is how you plan to reach your target market and promote your nonprofit so you can find donors.
Your marketing strategy should be a detailed plan on how you plan to find and ask donors for funding.
When you create a marketing strategy that you have in your business plan, you need to make sure it’s very concise. For example, you want to make sure you know everything about your donors.
You want to know how you are going to target them on social media and why your posts should be relevant to them. You should also consider having a detailed email marketing strategy. When you do send out emails, you want to make sure that it resonates with your target market.
Finally, you need to consider if your website is up to date and is producing clicks and conversions. These are all elements you need to have in your business plan.
Financial Plan
Another critical part of a business plan for nonprofits is a financial plan. You want to makes sure that you know how much funding you need to make a profit.
You also need to know how much funding is required to get your nonprofit off the ground. This is where you may need to hire an accountant or someone who works with nonprofits on a financial plan.
A financial plan is important because it’s what makes or breaks your nonprofit. If you don’t receive enough funding, you don’t have enough to create fundraisers or events. You need a financial plan that is detailed and going to guide you when you figure out how much to spend on marketing, your employees, and creating events.
Your Organization Team
The final part of your business plan is your organization team. You want your plan to include who you are going to hire to help you with your nonprofit.
You may need employees for events, a marketing coordinator, an accountant, and other staff to help make your nonprofit successful.
You want to make sure you know who you are going to hire because it helps you stay on budget. You also know what roles are needed that are crucial to any nonprofit and the many functions there are in a nonprofit.
Now You Know Everything About Creating a Business Plan for a Nonprofit
Creating a business plan for a nonprofit is a lot of work, but it’s ultimately worth it. If you don’t create a plan and just want to wing it, there’s a much higher risk of failure.
With this guide, you now have a better idea of what it takes to create a business plan. You have an idea of what you need to get your nonprofit off the ground and give it the highest chance of success.
If you need help with your nonprofit business strategy, you can contact us here.
https://thecharitycfo.com/wp-content/uploads/2025/04/360_F_60769071_oj2LpPbWlJw7wiF2vnNANKQbp8YXUVR8.jpg360540Paul Cook/wp-content/uploads/2025/03/fileuploads_222926_8055634_252-8e05624973e20b5de823aebdbcfd37df_LogoLeftAligned.pngPaul Cook2020-12-22 18:02:022025-06-26 07:55:57How to Create a Business Plan For Nonprofits
We may request cookies to be set on your device. We use cookies to let us know when you visit our websites, how you interact with us, to enrich your user experience, and to customize your relationship with our website.
Click on the different category headings to find out more. You can also change some of your preferences. Note that blocking some types of cookies may impact your experience on our websites and the services we are able to offer.
Essential Website Cookies
These cookies are strictly necessary to provide you with services available through our website and to use some of its features.
Because these cookies are strictly necessary to deliver the website, refusing them will have impact how our site functions. You always can block or delete cookies by changing your browser settings and force blocking all cookies on this website. But this will always prompt you to accept/refuse cookies when revisiting our site.
We fully respect if you want to refuse cookies but to avoid asking you again and again kindly allow us to store a cookie for that. You are free to opt out any time or opt in for other cookies to get a better experience. If you refuse cookies we will remove all set cookies in our domain.
We provide you with a list of stored cookies on your computer in our domain so you can check what we stored. Due to security reasons we are not able to show or modify cookies from other domains. You can check these in your browser security settings.
Other external services
We also use different external services like Google Webfonts, Google Maps, and external Video providers. Since these providers may collect personal data like your IP address we allow you to block them here. Please be aware that this might heavily reduce the functionality and appearance of our site. Changes will take effect once you reload the page.